Senior Analyst (Marketing Mixed Modelling)

Senior Analyst (Marketing Mixed Modelling)

Location: London or remote

Salary: £60,000

The Role:

As a Marketing Mix Modelling Specialist, you'll play a key role in building and refining econometric models, analyzing multi-channel marketing performance, and delivering actionable insights to clients.

What You'll Be Doing

1. Develop and refine MMM models to measure the effectiveness of media investments across various channels.
2. Leverage Python or R to analyze large datasets, build statistical models, and automate workflows.
3. Collaborate with clients to translate data insights into strategic marketing recommendations.
4. Work closely with a small, dynamic team, ensuring a hands-on approach to every project.
5. Stay ahead of industry trends in data science, econometrics, and marketing analytics.

What We're Looking For

1. 2+ years of experience in Marketing Mix Modelling, econometrics, or statistical analysis.
2. Proficiency in Python or R for data manipulation, statistical modeling, and visualization.
3. Strong understanding of media channels, attribution, and marketing performance analysis.
4. Ability to interpret complex data and present clear insights to stakeholders.
5. Experience with Bayesian modeling, time-series analysis, or machine learning is a plus!

Please reach out if you are interested:

Unfortunately, this role does not provide sponsorship!