Senior Brand Designer

Senior Brand Designer

Location: UK, London
Length: 10/02/2025 to 09/08/2025
Rate: £266.25 per day (Inside IR35)
Hours: 40 hours per week

Job Overview:
We are seeking an experienced Senior Brand Designer to join our team on a contract basis. In this role, you will be responsible for expanding and refining our current brand guidelines, with a particular focus on creating a distinct and impactful brand identity for partner-facing assets in the B2B space. Your work will ensure that our brand resonates effectively across B2B channels and is adaptable to a variety of design needs.

Key Responsibilities:

• Brand Guidelines Expansion: Elevate and refine existing brand guidelines to ensure they are comprehensive, effective, and strategically aligned with B2B goals
• Brand Identity Enhancement: Work strategically to ensure the brand identity is distinct, impactful, and tailored for B2B audiences, improving the overall visual language
• B2B Photography & Illustrations: Create brand guidelines for B2B photography and illustrations, areas currently without any defined standards, ensuring consistency in visual assets
• Design Libraries & Toolkits: Develop and refine design libraries and toolkits that empower designers and other teams to execute brand assets consistently and efficiently
• Stress Testing and Improvement: Stress-test existing brand guidelines, layouts, and templates, identifying gaps and areas for improvement. Develop solutions to make these resources more accessible and effective for B2B needs
• Strategic Brand Design: Approach brand design strategically, creating frameworks and structures that allow for flexible, consistent execution across all design projects.
• Layout Optimization: Analyse current layouts and templates, identifying opportunities for refinement and improvement to make them more usable and effective for design teams
• Presentation Development: Create and deliver presentations to senior leadership that showcase refined brand guidelines, the rationale behind design decisions, and the expected impact on B2B partner-facing assets

Key Skills and Qualifications:

• Proven experience as a Senior Brand Designer, with a focus on developing brand guidelines and strategic brand design for B2B environments
• Deep understanding of design libraries, toolkits, and frameworks to support consistent brand execution
• Strong ability to stress-test, improve, and optimize existing brand guidelines, layouts, and templates
• Expertise in creating clear, actionable guidelines for photography, illustrations, and other visual assets
• Excellent communication skills, with experience presenting design concepts and strategies to senior leadership
• Proficiency with industry-standard design tools (e.g., Adobe Creative Suite, Figma, etc.)
• A strategic mindset with a keen eye for detail and a passion for developing cohesive, impactful brand identities