Senior Brand Manager (London, UK)

locations USA Reading Plant Reading Pennsylvania

Senior Brand Manager - McVitie's Permissable Treats

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient, and positive because we expect pace and agility, we insist on collaboration, and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.

Senior Brand Manager - McVitie's Permissable Treats

This role is a fixed term contract for approx. 9 months, and will be a hybrid role 3 days per week in Chiswick, London.

Why join our team?

Marketing is at the heart of pladis - we develop and deliver the strategies that drive our continued success. We build exciting brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth!

The Marketing team at pladis UK is focused on our key brand portfolios. The Senior Brand Manager will lead their team to deliver to the strategy, and will be focused on our McVitie's brand portfolios, with a high degree of autonomy and responsibility!

What will this role achieve?

• Responsible for the overall revenue and profit delivery of a brand portfolio.
• Develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long-term financial targets are achieved.
• Govern the development of the marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.
• Work alongside the Marketing Manager and other brand team members to ensure growth targets are achieved.
• Inspire, persuade, and gain dedication for projects across different functions and work levels.
• Be the brand guardian, with a deep consumer understanding and strong commercial knowledge working cross-functionally both internally and externally.

What will be your key deliverables?

• Develop and deliver brand strategy & plans to meet business sales and profit targets.
• Lead the development of the annual brand plan, identify market opportunities for brand growth based on consumer insight.
• Collaborate with the manager to define and deliver a 3-year strategic plan.
• Manage part of the brand portfolio, supervising performance and recommending actions.
• Control the delivery of Brand and business performance critical metrics.
• Emphasize using data and insights to drive projects and brand development.
• Drive key brand projects, working with a cross-functional team.
• Lead communications development and execution across the brand.
• Control Marketing expenditure within pre-agreed budget.
• Engage and persuade others to gain dedication to key initiatives.

Bring your experience.

• Proficient project manager and good communicator.
• Ability to lead and influence partners at all levels of the business.
• Proven experience in leading a team.
• Experience in brand marketing in snacking or FMCG.
• Strong strategic ability to define growth strategy & deliver brand plans.
• Experience of communications & media planning.
• Degree in Marketing or Business.

Our Values

Purpose led - We're energised and guided by our purpose to bring happiness with every bite.

Agile - We're ever evolving, always improving for our customers and consumers.

Positive - We're highly motivated, optimistic, and inspire each other to be better.

Resilient - We're persistent in the face of setbacks, quick to adapt and learn.

Collaborative - We gain strength from operating as one pladis, winning and succeeding together.

pladis is an equal opportunities employer, committed to hiring a diverse workforce. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.