Senior Content Marketing Manager

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Senior Content Marketing Manager

Apply locations London, UK time type Full time posted on Posted 2 Days Ago time left to apply End Date: March 3, 2025 (11 days left to apply) job requisition id R17365

SENIOR CONTENT MARKETING MANAGER / LONDON / HYBRID / PERMANENT / £75,000-£85,000 PLUS BENEFITS

About the Team / Role

WEX Inc. is a global commerce platform that helps businesses solve for operational complexities. Our international marketing team is now searching for a Senior Content Marketing Manager, who is strategic and leadership-oriented. The successful applicant will be responsible for developing and driving forward the content and growth marketing strategy for WEX's Travel & CPS lines of business.

This role will work closely with cross-functional teams, including product, sales, and customer service teams. The role will also work closely with our US Center of Excellence to regionalize the global objectives for the international audience.

What's on offer?

• Highly competitive salary £75,000-£85,000 (dependent on experience)
• Annual company bonus
• 40-hour week - Monday to Friday
• Hybrid working
• Industry leading pension scheme
• Private Medical
• 25 days holiday plus Bank Holidays - with the opportunity to purchase additional holidays
• Life assurance
• Income protection
• Gym Flex membership
• Discounts & perks platform
• Employee wellbeing

How you'll make an impact

• Develop and execute content strategy - Design and execute comprehensive customer communication strategies, whilst collaborating with Product, Sales, and Marketing Teams.
• Content Creation and Management- Lead the creation of targeted content including case studies, whitepapers, email campaigns, newsletters, and website content, including managing content calendars.
• Brand positioning and Messaging - Define and maintain consistent messaging and positioning, ensuring that all marketing materials from website content to presentations and brochures reflect the company's brand voice and vision.
• Integrated Campaign Management - Plan and manage integrated B2B marketing campaigns across various channels.
• Digital and Social Media Management - Oversee digital communication strategies, including social media and website content.
• Campaign Management - Plan, execute, and monitor integrated marketing campaigns, ensuring alignment with product launches, events, and promotions.
• Collaboration with Cross-functional Teams- Work closely with internal teams across the business and coordinate with external agencies, vendors, and partners to ensure seamless execution of marketing activities.
• Customer Engagement Metrics- Measure engagement rates across communication channels.
• Customer Awareness and Share of Voice- Monitor reach and visibility through metrics like website traffic, social media impressions, etc.
• Customer Retention Rate- Track the rate at which customers continue to engage with the content.
• Content Effectiveness- Measure the performance of various content assets based on views, downloads, and leads generated.
• Sales Enablement Metrics- Evaluate the success of materials.
• Customer Satisfaction and Feedback Scores - Utilize Net Promoter Score (NPS) and customer satisfaction surveys to gauge client sentiment.

Experience you'll bring

• Strategic Thinking and Communication - Ability to create and execute effective customer communication strategies.
• Attention to Detail- High level of accuracy.
• Collaboration and Cross-Functional Communication- Strong teamwork skills, with the ability to work effectively with sales, product, and customer service teams, fostering alignment on messaging and customer experience.
• Customer-Centric Mindset- Understanding of the customer journey and ability to craft communications that address client needs and pain points.
• Content Development and Copywriting - Proficiency in crafting compelling, clear, and targeted content for various channels, including emails, social media, blogs, and whitepapers.
• Campaign Management and Project Organization.
• Data Analysis and Reporting - Proficiency in analyzing engagement, conversion metrics, and campaign ROI.
• Digital Marketing Proficiency - Knowledge of digital marketing channels, including SEO, Email marketing, and social media, along with experience using marketing automation tools (Salesforce Marketing Cloud, Hubspot, Meketo).
• Strategic Thinking and Business Acumen- Ability to make decisions that align with the larger business strategy.
• Effective Communication and Listening - Articulates ideas clearly, listens actively to feedback, and communicates effectively across all levels of the organization.
• Cross-functional Collaboration- Building strong relationships across departments.
• Innovation and Creativity - Encourages out-of-the-box thinking, fostering an environment where new ideas are welcomed and creative solutions are explored to differentiate the brand.

What's Next?
If you have the skills and passion to take on this Senior Content Marketing Manager role, we would love to hear from you. APPLY NOW for immediate consideration.

Due to the volume of applications received, unfortunately, it is not possible to respond to each one individually; applicants that are shortlisted will be contacted within one week of application.

We do not accept speculative CVs. Any CV received by WEX will be treated as a gift and eligible for an agency fee. PSL agencies should only send CVs if authorized to do so by the Talent Acquisition team.

About Us

WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments.

With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses.

We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you're looking for a growing career - come be part of WEX today. To learn more about our employee benefits, please click here.

WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability, or other protected status. WEX promotes a drug-free workplace.

Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our Reasonable Accommodation Request Form.

This form is for accommodation requests only and cannot be used to inquire about the status of applications.