Senior Conversion Specialist - London / Remote from the UK

Senior Conversion Specialist - London / Remote from the UK

London / Remote from the UK

Get to know us

At eyeo, we transform the internet into a trusted, sustainable and accessible place where users regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms.

Combining our partnerships and our subsidiary products, our technology reaches 350 million monthly active users worldwide.

eyeo is a global employer of over 300 people working remotely in more than 30 countries (predominantly North America and Europe) with our HQ in Berlin and small offices in Cologne, Toronto and NYC (planned soon).

How we work

eyeo has colleagues based all over the world. We love our diversity and take great pride in our company culture. We practice an independent, remote workstyle with work distributed in cross-functional matrix teams that span predominantly EST and CET time zones. If working remotely isn't for you, we also have a large office in Berlin and soon in NYC that you can choose to work from. Our in-person team and company meetings foster community and collaboration. By enabling remote work and in-person sessions, we have built a hybrid culture that provides a unique dynamic of flexibility and belonging.

What you'll do

As the Conversion Specialist for eyeo's consumer business, you will define and execute strategies to optimize conversion rates across eyeo's consumer brands and websites, including AdBlock and Adblock Plus.

You will work collaboratively with product, UX, and engineering teams to define and implement successful conversion strategies. Your expertise in conversion rate optimization (CRO), data analytics, and cross-functional collaboration will be instrumental in improving user journeys and achieving business growth.

• Conversion Optimization Tactics
  
  • Develop CRO tactics for AdBlock and Adblock Plus websites, apps, and extensions.
  • Align optimization initiatives with business objectives, securing buy-in from cross-functional leaders across product and engineering.
• Customer Journey Analysis
  • Analyze user journeys to pinpoint bottlenecks and friction points preventing conversions.
  • Collaborate with user research teams to understand motivations, pain points, and preferences.
• Experimentation and Testing
  • Generate impactful hypotheses, run A/B and multivariate tests, and provide actionable insights to improve conversion rates.
  • Oversee end-to-end delivery of experiments, ensuring alignment with timelines, goals, and resources.
• Cross-Functional Collaboration
  • Coordinate with product, UX, design, engineering, and user research teams to define and ensure smooth execution of experiments.
  • Foster a culture of data-driven decision-making across the organization.
• Data Analysis and Reporting
  • Use tools like Optimizely, Google Analytics, BigQuery, or similar tools to analyze traffic, behavior, and conversion data.
  • Monitor and report on key metrics such as conversion rates, churn rates, and experiment impact.
  • Present findings and recommendations to stakeholders in a clear and actionable manner.
• Project Management
  • Manage CRO initiatives, ensuring timely and successful delivery of projects.
  • Continuously refine optimization strategies based on results and insights.

What you bring to the table

• At least 5 years of experience in CRO with a strong track record of successful experiments that drive growth.
• Deep knowledge of website optimization and strategies to enhance conversion rates.
• Experience with Optimizely or a similar tool to run experimentation.
• A background in conversion rate optimization from a consumer-facing business, like a brand or agency.
• Exceptional analytical skills, with the ability to translate complex data into actionable insights.
• Strong communication and leadership abilities to influence cross-functional teams and stakeholders.
• A proactive, solution-oriented mindset with a collaborative team approach.
• Experience managing the execution of multiple projects and aligning with stakeholders.

It's awesome if you have

• HTML, CSS and SQL knowledge.
• Prior experience implementing CRO within mobile apps and desktop extensions.

What we offer

• Work remotely or from one of our offices -we trust you to find what works best for you.
• Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.).

Some benefits vary subject to the hiring location.

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