Leave us your email address and we'll send you all the new jobs according to your preferences.
Senior Demand Generation Manager
Posted 2 days 21 hours ago by Aptitude Software
Overview:
We are in a period of rapid growth and transformation, with a strong ambition to accelerate digital lead acquisition and scale our revenue pipeline. To fuel this next phase, we need an exceptional Senior Demand Generation Manager to drive high-impact, multi-channel campaigns that deliver high-quality leads, optimize conversion rates, and maximize revenue potential.
The Opportunity:
As we expand our digital-first approach, we are looking for an innovative and results-driven leader who thrives in a fast-paced, high-growth environment. This role is not just about executing campaigns - it's about building a strategic demand engine that scales. We need someone who can think beyond traditional tactics, leveraging cutting-edge marketing technology, data-driven insights, and creative engagement strategies to acquire, nurture, and convert leads efficiently.
The Role & Expectations:
Reporting to the Director of Demand Generation, this individual will take ownership of pipeline acceleration through multi-channel campaigns, including email, paid media, SEO, ABM, and content marketing. They will drive measurable impact by:
Owning the demand strategy: Designing and executing integrated growth campaigns that drive awareness, engagement, and conversion.
Optimizing digital acquisition: Use marketing automation platforms (Marketo/Salesforce) to scale, optimise and enhance campaign performance.
Experimenting & iterating: Implementing A/B testing, optimizing messaging, and continuously refining tactics based on real-time data.
Building pipeline: Defining lead scoring and qualification criteria, ensuring seamless handoffs with sales, and increasing conversion rates.
Scaling impact: Bringing an entrepreneurial, hands-on approach to maximize ROI and accelerate growth.
The Ideal Candidate:
We are looking for a growth-oriented, data-driven, and innovative marketer who is excited by the opportunity to lead demand generation at scale. This person should have:
A proven track record in digital lead generation & pipeline growth in B2B.
Experience in scaling multi-channel demand programs in high-growth environments.
Strong analytical skills to measure, optimize and report on marketing campaign performance using platforms such as Marketo & Salesforce. Certified Marketo expert and/or 3+ years experience required.
The ability to move fast, test continuously, and pivot based on insights.
Creative problem-solving abilities to drive engagement and conversion.
This is a unique opportunity to own and shape the future of our digital acquisition strategy, working with a team committed to innovation, agility, and growth. If you're looking to make a big impact in a company with ambitious goals, this is the challenge for you.
Aptitude Software
Related Jobs
DTS WSG Global Account Manager
- Middlesex, United Kingdom, EC3N 3AX
Powered Data & Analytics- Senior Solutions Sales Manager
- Noord-Holland, Amstelveen, Netherlands, 1181 AA
Sales Manager - B2b Vertrieb / Kundenakquise / Geschäftspartner (m/w/d)
- Berlin, Germany
Sales Manager - Estate Agency Nested Partnerships Manchester
- Lancashire, Manchester, United Kingdom, M21 0
Sales Executive
- Stirlingshire, Stirling, United Kingdom, FK7 0