Senior Digital Marketing Executive

Your new company

Hays has partnered with a UK-based hospitality company that operates a unique combination of budget accommodation and vibrant social spaces. The company specialises in providing affordable yet stylish hostel-style stays across several cities, particularly in London. With a focus on creating a social atmosphere, they integrate the experience of staying in a hostel with that of a fun bar/entertainment venue. The company's portfolio includes a variety of branded properties, which are known for their excellent customer service, diverse amenities, and lively community environments for guests.

Your new role

The team is looking for a digital marketing professional to join and own the digital presence of their various brands. This means developing and executing a top-line digital marketing strategy. This includes overseeing SEO, and developing strategies to improve organic search rankings and visibility on websites and landing pages. You will be assisting in PPC and paid media campaigns by developing content for ongoing testing, optimisation, and localised targeting. The CRM strategy will need ensuring that content supports user engagement. Ownership of PR efforts and the social media channels will also be in your remit, overseeing the plans and execution across channels that align with company goals.

You will also be analysing market trends, competitors, and performance metrics to identify growth opportunities and refine future strategy. There is a lot of work to be completed, and you will be leading idea sessions and have the knowledge to push back on low-opportunity ideas. The level of strategic thinking that will go into this role is high, to encourage innovative ideas to differentiate their brands.

What you'll need to succeed

1. Proven experience in a similar digital marketing role, preferably in the hospitality industry
2. Proven experience in SEO, content creation, and PR management, preferably within a multi-brand environment.
3. Knowledge & experience in creating PPC, paid media, and CRM strategies.
4. Excellent project management skills
5. Ability to build and maintain relationships with media contacts and influencers.
6. Top line and strategic thinking

What you will get in return

You will get an opportunity to work with a business in their pivotal growth phase, and get full ownership of the digital marketing strategy, but also have the chance to get stuck in doing some execution work. You will also get a competitive salary of up to £45,000 with the professional development opportunity to progress up the ladder and get promoted into a Manager position 1-2 years in. Most importantly, you will be joining a collaborative and vibrant team environment who all value each other deeply and celebrate not just the big wins, but the small wins too. There are also generous discounts included on the company's services!

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. - Zoe Klein