Senior Director, Brand Economics

BE Senior Director Job Description

Practice Overview
The Global Brand Economics (GBE) practice at Interbrand delivers confidence to our clients so that they can make iconic moves that transform their brand. We work with all disciplines within our company to understand the business case for the brand investments our clients make. We leverage a range of data science skills, research methodologies, valuation approaches, and forecasting tools to deliver to our clients. We solve the most challenging branding questions using the most innovative methods available.

Role Description
As a Senior Director, you will join the leadership team of the practice. As part of that team, you will have a voice in setting the direction of the practice as well as leading Brand Economics projects as part of a multi-disciplinary team. Your focus will be on growth whether that be advising client on their strategies or building services that deliver for our clients. You will have a team of 20 experts to help you manage data, conduct research, value brands, and forecast results as part of a client engagement.

Job Responsibilities

• Identify client problems and build solution architectures that solves their problem.
• Define project deliverables, timings, pricing, and quality standards that deliver the GBE solution
• Sell projects to client's by explaining the benefits of project deliverables to clients and colleagues
• Work with teams to integrate GBE into Interbrand's Thinking and Making framework
• Manage and develop staff so their expertise grows and their ability to deliver improves

Required Expertise

• Ability to socialize financial, statistical, research, or modeling ideas at all levels of a company.
• History of creating business plans, financial models, and revenue forecasts with proven accuracy
• Experience in capturing budget for growth initiatives in organizations.
• Navigated cross functional sign off on budgets and plans in a complex environment.
  
  

Differentiating Expertise

• Capital raises in a corporate development, venture capital or private equity role
• A role in a rapidly growing business in a multi-year setting.
• Confidence with forecasting tools such Crystal Ball, or Simulation Models.
• Consulting experience in an advisory role related to business, brand, or financial strategies.
  
  

Expected Outcomes

• Double digit compound average revenue growth for the BE practice
• Consistent feedback that the GBE Team is easy to work with and our delivery instills confidence.