Senior Director, Marketing

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Senior Director, Marketing

Apply locations London - Chiswick Park time type Full time posted on Posted 2 Days Ago time left to apply End Date: March 9, 2025 (20 days left to apply) job requisition id JR22916

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development.

What You'll Do:

If you are a strategic marketing leader with a passion for sports and brand storytelling, this is the role for you. The Senior Marketing Director is a role in our global marketing team based out of our London headquarters. Reporting to the Senior Vice President of Marketing you will be responsible for developing and executing a comprehensive marketing strategy to enhance and promote IMG's brand presence and understanding in the sports industry. This role will lead brand positioning, content strategy, digital marketing, social media marketing and thought leadership initiatives to establish the agency as the integrated solution and premier partner for sports leagues, clubs, rightsholder, brands and sponsors.

Please Note:

• This role will be based at Chiswick Park, with some flexibility on remote working as appropriate.
• May be required to attend (and travel to) locations, including other IMG buildings and meetings.
• Unsocial hours may be required, as dictated by the demands of the business schedule.

Key Responsibilities Include But Not Limited To:

• Develop and execute a strategic marketing plan to elevate IMG's brand and drive sustained brand awareness, increase brand equity and drive loyalty.
• Lead brand messaging, positioning, and storytelling to differentiate the agency in the sports marketing space.
• Oversee digital marketing, including website management, social media, SEO, and paid media campaigns.
• Create and implement content strategies, including thought leadership, case studies, whitepapers, and industry reports.
• Manage public relations efforts, including media outreach, press releases, and strategic partnerships.
• Develop B2B marketing initiatives to attract new clients and strengthen relationships with existing partners.
• Oversee event marketing and participation in industry conferences, trade shows, and sponsorship activations.
• Collaborate with internal teams, including business development, client services, and creative, to align marketing efforts with company goals.
• Analyze marketing performance metrics and optimize strategies based on data-driven insights.
• Stay ahead of industry trends and emerging technologies to ensure IMG remains an innovative leader.

You Will Have The Following Strengths:

• Experience in marketing, within a leadership role within sports marketing, advertising, or an agency environment.
• Ideally you have experience delivering both B2B and B2C marketing campaigns and activations that drive measurable impact.
• Strong understanding of digital marketing, social media strategies, and content marketing.
• Excellent communication, storytelling, and brand-building skills.
• Experience managing PR, media relations, and thought leadership initiatives.
• Ability to lead cross-functional teams and collaborate with key stakeholders.
• Analytical mindset with experience using data to drive marketing decisions.
• Passion for sports and a deep understanding of the sports marketing, sponsorship, media rights and entertainment landscape.
• Strong financial acumen and experience in optimizing marketing budgets and spend.
• Superior organization, prioritization, and project management skills.

Benefits:

• Income protection
• Life insurance
• Private medical insurance
• Virtual GP
• Pension contribution
• 23 days holiday + bank holidays
• Dental insurance
• Green car scheme (only eligible if in a permanent contract)
• Season ticket loan
• Cycle to work scheme
• Subsidized office canteen
• Free breakfast
• Eye Care
• Endeavor Wellness - lunch and learn events
• EAP (Employee Assistant Programme) - range of practical and emotional support services

The Process:

We appreciate the time taken to apply for the role and your recent interest in IMG. We will review all applications and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

• Tele/Virtual Interview - up to 30 mins with member of talent acquisition team
• 1st stage interview - Virtual/in person - TBC
• 2nd stage interview - TBC

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.