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Senior Integrated Marketing Specialist £60K - £90K

Posted 5 days 8 hours ago by Deepstreamtech

£60,000 - £90,000 Annual

Permanent

Not Specified

Marketing & PR Jobs

London, United Kingdom

Job Description

Requirements

10+ years of experience in a combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
Fluent in French is a must
The ability to speak Spanish and/or Italian is a bonus
6+ years working in a B2B marketing capacity
Proven expertise in building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
Analytics experience with the ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics, and Salesforce preferred
Experience managing a multimillion-dollar media spend budget
Foundational knowledge of performance marketing success metrics and the ability to report OKRs and KPIs to executive leadership teams
Ability to self-serve in a limited resource environment and comfortable with copywriting, ideating general design, and landing page buildout
Excellent organisational, time management, and collaborative skills with the ability to project manage across multiple teams with confidence and expertise
Comfortable in a fast-paced, agile, and high-growth environment with the ability to navigate gray areas by developing new processes and streamlining workflows

What the job involves

We are seeking a Marketing Lead, EMEA for Southern Europe who excels in audience segmentation, strategic planning, and driving scalable outcomes
In this role, you will design and manage the inbound customer journeys for SMB and ENTR prospects across your dedicated region, generating pipeline and ensuring impactful engagement at every funnel stage
Collaborating closely with global and regional teams - including Brand, Content, Product Marketing, Events, Partners, and Lifecycle - you'll execute demand generation campaigns that deliver measurable ROI
Reporting to the Senior Director of Marketing, EMEA, you'll also work in partnership with your regional sales leaders, sales teams, and broader EMEA marketing counterparts
Ideate, design, and execute the inbound marketing customer journey across all channels within the EMEA Southern Region with a primary focus on France, Italy, and Spain
Lead the campaign strategy and planning inclusive of high-reach channels and performance-focused digital channels
Optimise audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
Optimise the end-to-end customer journey by partnering with content and creative teams to optimise existing content and ideate/build new content to keep leads engaged
Partner with diverse teams across the org to ensure campaigns and objectives are synchronised, ensuring alignment with the Regional Director, Southern
Define and build a measurement plan with Marketing Ops ensuring understanding of success drivers and growth levers by country, audience, channel, and tactic
Gather and analyse campaign performance, including reporting learnings of key findings and best practices
Understand the industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritisation across multiple stakeholders
Confident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how we approach this audience
Perform other duties as assigned