Senior Manager - Digital Marketing

Senior Manager - Digital Marketing

Senior Manager - Digital Marketing

Location: UK, London

Time Type: Full time

Posted on: Offre publiée il y a 4 jours

A propos de nous

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer's relationship with their skin, their bodies, and their self-confidence.

Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

Job Description:

The Role:

This position will report to the VP International Marketing and works closely with the country marketing directors. This position will be our subject matter expert on marketing technologies and best practices in digital marketing - both within industry and more broadly within e-commerce and will have the ability to influence strategy and change throughout the organization working cross-functionally and with the leadership teams.

What you'll do:

1. Responsible for the digital marketing excellence for the region that includes digital platforms, lead gen, funnel optimization, and e-commerce platform.
2. Oversee the management and optimization of the company's marketing and e-commerce platforms.
3. Work with the global team on developing and refining all marketing tools and promotional events.
4. Develop and oversee product positioning, branding, and pricing.
5. Strategic product/brand communications such as advertising, promotional materials, and sales story.
6. Work with large cross-functional teams to drive product launches and marketing programs.
7. Control critical KPIs and evaluate the effectiveness of implemented programs.
8. Control digital marketing budget according to the EMEA marketing plan.
9. Other duties as assigned.

What you need to know:

Experience/Skills/Education

Required:

1. 8+ years of solid digital marketing experience required; experience in a beauty product company (device, equipment, and/or skin care) desired, medical aesthetics preferred.
2. Bachelor's degree in Business Marketing required.
3. Track record of success in developing and optimizing marketing campaigns that drive engagement.
4. Leveraging CRM to deliver the right message to the right user at the right time through the right channel.
5. Ability to deliver impactful presentations at all levels of the organization.
6. Ability to work collaboratively under pressure.
7. Proven experience working on complex international, large-scale, time-critical projects.
8. Communicate and manage opportunities/issues across many functional teams; experienced in working in a matrix organization.
9. Strong written and verbal communication skills; ability to work with all levels within the organization.
10. Must be adept at listening and communicating on project progress.
11. Proficient in all Microsoft, Word Press, All Social Platforms, Mail Chimp, CRM, SurveyMonkey.
12. Fluency in English a must.

Desired:

1. Beauty or aesthetics industry experience.
2. Other language skills.

Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by color, federal, state, or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.