Senior Marketing Executive

Senior Marketing Executive

Location: Hybrid - Newark, Great Britain

Opportunity

Salary: £30k-35k per annum, based upon experience
Location: Nottinghamshire / Hybrid
Hours: 37 hours per week, full-time, 5 days a week
Mon-Thurs 9.00am-5.00pm, Fridays 9.00am-4.30pm

About the Role

Kast is a global leader in the design and manufacture of luxury concrete bathroom basins, renowned for bold colours and unique designs that redefine contemporary interiors. As a Kohler company, Kast sits alongside their luxury brands, Ann Sacks, Kallista, Robern and Klafs, bringing innovative craftsmanship and design excellence to global markets.

We are looking for a Senior Marketing Executive to join our team and drive the growth of Kast's brand and market presence. Reporting to the Creative Director, this role is ideal for a hands-on, creative and results-driven marketer who thrives in a design-focused environment and has experience in social media, content creation and digital marketing.

As Senior Marketing Executive, you will be responsible for building the strategy and executing social media and marketing campaigns, managing digital content, supporting showroom and trade events, and ensuring consistent brand messaging across all platforms. You will work closely with cross-functional teams to drive engagement, elevate Kast's brand presence, and help shape our marketing strategy.

Duties and responsibilities:

1. Develop and drive a marketing strategy that aligns with business goals in global markets with a focus on UK and US.
2. Develop and manage engaging social media content across Instagram, Pinterest and LinkedIn to grow brand awareness and engagement.
3. Stay up-to-date with latest social media best practices and technologies.
4. Plan and execute social media advertising and paid digital campaigns, optimising for lead generation and brand visibility.
5. Source and manage user-generated content and influencer collaborations to enhance Kast's digital presence.
6. Maintain a consistent brand voice, ensuring all messaging aligns with Kast's positioning.
7. Help to manage and track marketing budget, ensuring cost-effective allocation of resources across campaigns, events, and trade marketing initiatives while maximising ROI.
8. Maintain and update Kast's website, ensuring content, images, and product listings are accurate and up to date.
9. Improve SEO rankings through content optimisation and blog posts to increase organic traffic.
10. Develop and execute monthly email marketing campaigns, optimising for engagement and conversions.
11. Lead trade marketing initiatives, ensuring showroom partners have the right marketing collateral, promotional materials, and brand assets.
12. Support Kast's presence at key industry events such as Decorex, ensuring seamless execution and brand representation.
13. Track key marketing metrics across social media, website, and email marketing to assess performance and provide monthly insights and recommendations to optimise campaigns and strategy.

Skills/Requirements:

1. 3+ years of marketing experience in industry, preferably in a design, interiors, or luxury brand environment.
2. Creative with an interest in design.
3. Passionate about social media, with a deep understanding of platform trends and how to drive engagement.
4. Excellent copywriting and proofreading skills.
5. Excellent attention to detail.
6. Enthusiastic, quick to learn and self-motivated.
7. Strong organisational skills and good time management.
8. Willingness to be flexible and accept new challenges.
9. Analytical and results driven.
10. Due to the semi-rural location of our factory and office, own means of transport is essential.

Benefits:

25 days holiday plus bank holidays
Life Insurance
Income Protection
Annual bonus scheme
Company Pension
Enhanced Maternity & Paternity Leave
Potential for career growth and advancement as the company expands globally

Why Choose Kohler?
We empower each associate to with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact .