Senior Marketing Manager - Industrial Portfolio Marketing Twickenham Hybrid Remote

Are you a dynamic, results-oriented marketing professional looking for an opportunity to lead, innovate, and drive success? We are on the hunt for a Senior Marketing Manager to spearhead the marketing strategies for two of our leading events: Advanced Engineering and Southern Manufacturing & Electronics.

In this pivotal role, you'll shape the future of two of Easyfairs UKG's largest shows by creating and leading impactful marketing campaigns across diverse channels. You'll be at the forefront of an evolving industry, playing a key part in the ongoing growth of these must-attend events.

Why join us?

• Be a leader in the cutting-edge world of manufacturing and engineering, one of today's most exciting industries.
• Engage with revolutionary technologies, breakthrough innovations, and transformative government initiatives.
• Take ownership of strategic planning and performance-driven execution that directly impacts the success of these flagship events.
• Join one of the UK's leading exhibition organisers.

If you're passionate about events, driving growth and are eager to be part of a forward-thinking team, this is the role for you!

Key Responsibilities:

Marketing Strategy & Campaign Development:

• Develop and lead comprehensive marketing strategies for both Advanced Engineering and Southern Manufacturing & Electronics events.
• Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.

Digital Marketing:

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.

Content Creation & Management:

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content.

Data-Driven Decision Making:

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.

Stakeholder Management:

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
• Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.

Budget Management:

• Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Key Requirements:

• Proven experience in marketing, ideally in events or a similar industry.
• Experience in people management.
• Expertise in both digital and traditional marketing channels.
• Strong copywriting, content development, and project management skills.
• Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, results-oriented environment.

This is a fantastic opportunity to shape the marketing direction of two leading events in the engineering and manufacturing industries. If you are passionate about driving growth through innovative marketing strategies, we want to hear from you!