Senior Paid Social Consultant

Senior Paid Social Consultant

Salary Range: £45,000 - £50,000

About the Role

We're looking for a technically proficient Senior Paid Social Consultant who can hit the ground running as our dedicated paid social specialist. This is a highly technical role focused on implementation and optimisation rather than content creation. You'll work with pixels, tracking, CAPI, CRM integrations, and automation while having significant autonomy to shape best practices within our growing team.

Key Responsibilities

• Plan, build and optimize paid social campaigns across multiple platforms including Meta, LinkedIn, Snap, Reddit, and YouTube
• Lead the technical implementation and troubleshooting of tracking solutions, pixels, and conversion APIs
• Develop and execute B2B paid social strategies, with particular focus on Meta and LinkedIn campaigns
• Provide strategic input to our sales team for prospective client accounts
• Create comprehensive testing plans that deliver meaningful client results
• Work closely with our creative team to ensure campaigns are optimized for performance
• Analyze campaign data and provide actionable insights to improve performance
• Drive best practices and contribute to the team's overall knowledge

Technical Requirements

• Advanced pixel implementation & event tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager)
• CAPI setup for platforms such as Meta to ensure robust first-party data tracking
• CRM integrations (HubSpot, Salesforce, custom APIs) to sync customer data with ad platforms
• Offline conversion tracking and data uploads for measuring impact beyond online events
• Experience with ad verification & brand safety tools
• Automated rules & scripts for bid adjustments and performance monitoring
• A/B and multivariate testing methodologies
• Experience with dynamic product feeds for social advertising
• Troubleshooting ability across major platforms

Qualifications

• 2-3+ years experience running paid social campaigns, ideally in an agency environment
• Demonstrable platform expertise in Meta Ads, LinkedIn Campaign Manager, and Snap Ads
• Strong focus on the technical/implementation side rather than content creation
• Experience with B2B paid social campaigns, particularly on Meta and LinkedIn
• Analytically-minded with excellent client communication skills
• Self-motivated with ability to work independently
• Desirable: experience with YouTube campaigns via Google Ads / DV360 or willingness to learn

Benefits

• Truly flexible working (4 days remote, just 1 day in our central London office)
• Exceptional time off: 30 days annual leave PLUS all public holidays
• Core hours policy that respects your personal time
• Work-from-home bills contribution
• Home office allowance
• Private healthcare
• Bi-annual pay reviews with clear salary progression
• Potential share ownership
• Access to exclusive Landmark Club Space membership

We're looking for a mature, experienced professional who can operate independently as the primary paid social specialist. The ideal candidate is someone who thrives in a hands-on technical role and can take ownership of implementation, optimization, and strategy.