Senior Shopper Marketing Manager

Full details of the job.

Vacancy Name: Senior Shopper Marketing Manager

Employment Type: Permanent

Country: United Kingdom

Location: Liverpool

Business Area: Commercial

Workplace Type: Hybrid

About Princes: The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.

Role Description:

We are currently looking for an experienced Senior Shopper Marketing Manager to join our Head Office in Liverpool City Centre. The successful applicant will lead all Shopper Marketing planning and activation across Princes Brands. They will translate brand strategy and campaigns into tailored shopper activation and plans, understand the channel and customer strategy, and align Princes shopper activation plans.

Dimensions:

• Develop the Shopper plan based on shopper mission, channel & shopper insight.
• Develop and execute the shopper calendar on a rolling 12-18 month basis, based on behaviour change & brand/customer needs.
• Manage the shopper messaging basics, i.e. SRP (on-going) + Brand Activation (time-bound).
• Develop Customer Sell Stories.
• Clear understanding of channels/environments and how to activate them for shoppers.
• Agree implementation directly with customers.
• Evaluate activity and develop a ROI mindset.
• Lead any product sampling requirements.

Key Responsibilities:

• Own the customer calendar and shopper marketing plan.
• Manage all shopper marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers.
• Develop and manage relationships with customer marketing teams.
• Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams.
• Improve and measure brand performance through shopper plans.
• Identify untapped shopper need states or shopper groups that are new / growth opportunities.
• Develop customer sell stories and support in the creation of customer growth plans.

Role Requirements:

Knowledge, Skills & Experience:

• The job holder will have strong experience across shopper marketing planning and activation, as well as good knowledge of digital, social and e-commerce platforms.
• A proven team leader and collaborator.
• Shopper / Digital bias would be preferred.

Benefits:

• Cash car allowance.
• 25 days annual leave plus your birthday off.
• 14.5% pension - 5% employee / 9.5% employer.
• Hybrid & flexible working - 4 days in office / 1 day WFH.
• Flexible holiday option - buy 5 additional days.
• Enhanced family friendly & carers policies.
• Life assurance cover.
• Private medical insurance.
• Learning & development opportunities.

At Princes we are committed to making all stages of our recruitment process accessible to all candidates (including application). Please let us know as soon as possible of any additional support or reasonable adjustments you require through the recruitment process by emailing