Social Media Manager

Welcome to Buzz 16! We create the very best in live and non-live sports entertainment for linear and digital platforms, working with the biggest stars in sports and the world's leading broadcasters.

We believe in togetherness, inclusivity & trust. We do what we love & we love what we do-innovating & creating the very best entertainment.

We are looking for a Social Media Manager to lead key social media channels. This role requires a deep understanding of sports, YouTube content strategy, and social media trends, with a particular emphasis on rugby and women's football.

What you'll be doing

Content Strategy & Planning:

• Developing and executing comprehensive social media strategies across YouTube, YouTube Shorts, TikTok, Instagram, Facebook, Threads, and Podcasts (Acast).
• Planning, strategising, and implementing engaging social-first content that enhances brand identity and drives engagement and viewership.
• Working closely with producers, editors, and the wider social team to align content plans with show formats and marketing objectives.

Content Creation & Publishing:

• Cutting, editing, and repurposing video clips from long-form podcast content into engaging short-form videos for multiple platforms.
• Managing upload schedules to ensure timely posting, including:
• 14-18 clips per week for rugby-focused content.
• 7-8 clips per week for women's football content.
• Optimising all uploads (titles, descriptions, thumbnails, metadata, and hashtags) to ensure maximum visibility and engagement.
• Ensuring brand consistency across graphics, thumbnails, and video content.

Social Media Engagement & Growth

• Driving community engagement, including responding to comments, fostering discussions, and leveraging audience insights.
• Staying ahead of trends in rugby and women's football, incorporating relevant news, trending topics, and viral moments into content strategies.
• Collaborating with talent and guests to amplify content reach across their personal social media channels.

Performance Tracking & Reporting

• Analysing content performance across all social platforms, using analytics tools to track views, engagement rates, audience retention, and growth.
• Producing weekly and monthly reports, offering insights and recommendations for improvement.
• A/B testing different content formats, publishing times, and engagement strategies to refine social performance.

Who You are

Experienced Social Media Professional

• Minimum 2+ years in sports social media management with a focus on YouTube and digital content.
• Proven ability to edit and optimise video content for social platforms.

Sports & Content Expert

• Must have a strong understanding of the rugby landscape.
• Must have a strong knowledge of women's football and how to engage that audience.
• Passion for sports storytelling, with an ability to create compelling narratives for digital audiences.

Highly Organised & Creative

• Ability to manage multiple content streams and deadlines efficiently.
• Strong forward-thinking approach, always coming up with fresh, innovative ideas.
• Comfortable working in a fast-paced, collaborative environment.

Technical Skills

• Proficient in Premiere Pro and Photoshop for editing social clips and creating thumbnails.
• Strong knowledge of YouTube SEO, metadata, and social media optimisation.
• Experience using social scheduling and analytics tools (e.g., YouTube Studio, Meta Business Suite, TikTok Analytics & Sprout Social).

Why Join Buzz 16?

• Work on high-profile sports content with some of the biggest names in football and rugby.

• Be part of a fast-growing, creative team shaping the future of sports digital media.
• Opportunity to innovate and lead social media growth strategies for exciting sports brands.

Interested? Send your CV and portfolio showcasing your social media experience.

Buzz 16 is an equal opportunities employer. We are committed to diversity, inclusion, and developing top talent in the sports media industry.