Sr. Product Manager - Growth & Activation (m/f/d)

Private equity has always been a sought-after asset class, often outperforming public benchmarks like the S&P 500.

However, steep entry barriers, including high minimum investments ( €10m), hefty paperwork and the challenge of selecting the right fund have traditionally kept individual investors at bay, with access largely limited to big institutions or a select few.

Enter Moonfare.

We've made investing in private equity more accessible and straightforward with our fully digital investment platform. Now, qualified investors can access some of the most sought-after private market funds at minimums starting from €10,000 .

The diverse Moonfare team - which includes alumni from top private banks, groundbreaking startups and beyond - is united in pushing boundaries and redefining the private equity landscape.

Join us!

Moonfare is looking for its next Sr. Product Manager - Activation & Product Growth. The successful candidate will be responsible for driving user activation and engagement through data-driven strategies, focusing on optimising the entire funnel from acquisition to conversion but also enabling and supporting our existing go-to-market motions (outbound, inbound, etc). You will own the product-led growth initiatives, ensuring that users are brought to Moonfare's core value offering as quickly and efficiently as possible, working closely with our Sales and Marketing colleagues to integrate well into our established sales and marketing led growth motions.

1. Lead Moonfare's activation product strategy, with a focus on guiding users toward our core value offering as fast as possible, improving top, middle, and bottom-of-funnel conversion metrics.
2. Implement product-led growth tactics and strategies across the activation funnel, working closely with Sales, Marketing, and Product teams.
3. Leverage data-driven insights to optimise user journeys, from initial contact through onboarding and engagement with our core value offering of our investment platform.
4. Align with Marketing and Sales to ensure seamless user experiences, consistent messaging, and high-converting propositions throughout the funnel.
5. Continuously monitor key performance indicators (KPIs) related to user activation, analysing data to identify trends, optimise performance, and implement scalable solutions.
6. Collaborate cross-functionally to ensure product features and improvements enhance user activation, increasing speed-to-value for our investors.
7. Own the experimentation and A/B testing pipeline to optimise growth across key conversion points, and drive the data-driven product roadmap.

1. Has 5+ years of experience in data-driven product management roles, ideally within growth, activation, or similar areas.
2. Comfortable working with data to identify patterns, evaluate KPIs, and inform decisions around conversion, funnel performance, and user activation.
3. Deep understanding of product-led growth strategies, with the ability to apply them across the activation funnel to drive measurable results.
4. Demonstrated success working closely with Sales, Marketing, and Data teams to create and optimise growth experiments and strategies.
5. Ability to communicate complex product and data concepts in a simple, business-focused manner to stakeholders across the organisation.
6. Passionate about understanding user behaviours and using that knowledge to improve the overall product experience and drive user activation.

If you feel you do not meet all of the requirements, we still encourage you to apply!

1. Our clients come first, Moonfare comes second, and we prioritise ourselves third - Client-Centric Focus. Putting clients first means creating value for them is essential. Placing Moonfare second signifies that our individual professional future at Moonfare depends on the company's commercial success. Prioritising ourselves third reflects our humility in putting clients and Moonfare before personal interests.
2. We pursue excellence and honor our promises - Commitment to Excellence. We hold ourselves to the highest standards, taking responsibility for our failures, and celebrating our successes. We commit to deadlines and stick to them and we learn from our mistakes.
3. We are here to win and to celebrate our collective achievements - Win together. We are mission-focused and think and act like owners. We exemplify the attitude we expect and each of us commits to do what it takes to succeed.
4. We foster personal growth but each of us earns our place as a Moonfarian through merit - Growth and Merit. We hire, retain, and develop exceptional people and invest in empowering them to excel. We must all earn our place at the table every day.

We understand the important role that diversity plays in our success. Different backgrounds, experiences and ideas push us further and raise the bar. We're committed to developing an inclusive and safe culture where everyone - regardless of colour, race, religion, sex, origin, sexuality, disability, marital status, citizenship or gender identity - knows that they are an integral part of the team and can bring their full potential to their work.

Apply now!