UK Sports Director Leeds, United Kingdom

ABOUT THE ROLE

We are looking for an experienced UK Sports Director to lead and oversee the sportsbook proposition in the UK market. Primarily focused on BetMGM, the role is responsible for shaping and executing our ambitious sports betting strategy, ensuring we are always delivering a compelling, competitive, and engaging experience for our UK customers.

This role is the UK sports domain expert, collaborating with global product, compliance, legal, and tech teams to localise and execute sportsbook initiatives that drive sustainable growth.

This role can be based in either one of our offices in Leeds or Newcastle.

YOU WILL BE RESPONSIBLE FOR:

• Sportsbook Proposition: Oversee and manage the end-to-end sportsbook offering, ensuring it remains competitive and aligned with market trends.
• Local Pricing & Trading Strategy: Develop and refine pricing and trading approaches to maximize profitability while maintaining a compelling customer experience.
• Player Profiling & Risk Management: Localise player profiling methodologies to optimize trading decisions and enhance bettor segmentation.
• Campaign Management: Collaborate with in-house marketing teams to create targeted, data-driven promotions that drive acquisition, retention, reactivation and multi product x-sell.
• Product Feature Development & Prioritisation: Work with product teams to define and prioritize key sportsbook features, consistently maintaining tier 1 product parity and identifying where we focus on superiority.
• Market Positioning & Competitive Analysis: Continuously monitor market dynamics, competitor offerings, and customer behaviors to refine positioning strategies.
• Performance Analysis: Monitor key performance metrics, identify and prioritise against actionable insights.
• Help ensure all sportsbook operations and campaigns meet UKGC requirements and uphold industry-leading responsible gambling standards.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Proven experience in a senior sportsbook, commercial or trading leadership role within a tier 1 UK betting operator.
• Strong understanding of sportsbook operations, including pricing models, risk management, and trading strategies.
• Experience with customer segmentation, cohort analysis, and data-driven decision-making.
• Excellent knowledge of UK sports betting market trends, competitor strategies, and regulatory considerations - ideally with expert horse racing experience.
• Ability to drive day-to-day collaboration between trading, marketing, and product teams to achieve strategic goals.
• Strong analytical skills with a results-driven approach.
• Ability to thrive in a fast-paced, high-growth environment.
• Proven to be able to distill complexity to unlock growth.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

BENEFITS:

• Hybrid working: 3 days per week at the office, with flexibility for 2 days at home.
• Workation: Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge: 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future: Very competitive matched pension contributions.
• Comprehensive healthcare: Family BUPA coverage, including pre-existing conditions, plus a cash back plan for dental, optical, and other treatments.
• Wellbeing allowance: £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience: Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis.
• A social culture you'll love: Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families: Up to 6 months of full pay for maternity leave.
• Stay active & save money: Cycle-to-work scheme and gym discounts.
• Work in style: at our newly renovated offices at Tailors Corner which are just a 2 minute walk from Leeds train station.
• And there's more: We'll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

If you are passionate about sportsbook operations and want to play a key role in shaping the future of sports betting within LeoVegas Group, we would love to hear from you!

Would you be a good fit for the Leo Pride - give us a roar!