Digital Skills: User Experience

Explore the foundations of UX and its impact on business

User experience, known as UX, makes a huge difference to whether a digital product, or project, succeeds.

On this three-week course from Accenture, you’ll learn what UX is and why it’s so important. You’ll learn the basics of UX design and what good usability means to both designers and users.

What is a UX designer?

You’ll begin the course examining what user experience means and how it’s integral to creating high-quality products.

Using this knowledge, you’ll then investigate a day in the life of a junior UX designer, giving you useful insights into the expectations of the role.

With this knowledge, you’ll be able to assess your suitability for a career in UX and identify any skill gaps you may need to develop further.

Examine the basics of UX, from user research to experience design

Using videos, quizzes, and interactive discussions, you’ll learn the value of user research in the design phase and explore techniques for gathering meaningful data about your focus groups and stakeholders.

You’ll then delve into the fundamentals of experience design, charting user journeys and gaining an overview of visual design, site structure, and prototyping.

Build your digital skill set as a UX designer

Throughout the course, you’ll be introduced to real-life UX designers working in various industries, highlighting the skills needed to excel in a UX career.

You’ll explore different types of user testing and the final steps of developing and releasing designs, before looking at a typical UX designer job description.

By the end of this course, you’ll understand the main tasks of a UX designer and be able to explain the value of high-quality UX design and its impact on product delivery. You’ll also have gained useful insights to prepare you for kickstarting your own career in UX.

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No previous experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No previous experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

• Describe what user experience (UX) is and why it is important
• Explain the foundations of UX design and the impact it can have on your business
• Identify the key approach, attitude and process elements which are necessary for UX design
• Describe the ‘design’, ‘develop’ and ‘release’ stage of the UX process and what ‘user journeys’ are
• Identify the concepts of information architecture and the importance of good structure for usability
• Identify the concepts and explain reasons for creating prototypes
• Explain the how and why of drawing wireframes, the importance of low-to-high detail and the benefits of interactive prototypes