2024 LAO - UKI - Senior Product Brand Manager - MBY NY - CPD

Senior Product Brand Manager - Maybelline NY - CPD

We are on the lookout for a Senior Product Brand Manager in CPD. Be part of our dynamic team and make an impact in shaping the future of beauty.

WHO WE ARE

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.

The Consumer Product Divisions holds the world's beauty brand with L'Oréal Paris, the makeup brand with Maybelline New York, the natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Garnier and Essie.

A DAY IN THE LIFE

Work closely with the rest of the BRAND 3.0 marketing team in the UK and liaise closely with the DMI & Zone teams overseas. Responsible for developing the brand strategy and 3Y vision with the BBL and ensuring all the marketing touchpoints are strategically activated in line with long term strategy.

MEDIA

Determine media strategy working very closely with our media agencies, have a clear POV on BETs and use tools such as BETIQ when available for media mix modelling. Embrace a new marketing model with digital transformation at the heart and an emphasis on advocacy acceleration.

CONSUMER

Work very closely with CMI to continuously improve our understanding of the consumer and how to harness consumer & shopper data to make our marketing more effective. Work with our creative agency on insight-led local media creatives and content shoots. Regularly have contact with consumers themselves and should be adept at working with all levels from senior management, retailers & agency partners.

CATEGORY & PRODUCT

Master tools such as Nielsen/Boots IRI to have a strong understanding of the category shifts and trends for the future. Have exposure to the international brand development teams with the opportunity to contribute to new projects & new launches with a 3Y strategic vision on the markets needs. Work closely with the UKI legal and scientific teams to ensure marketing material is compliant as well as unlock compelling claims for our products.

BRAND PERFORMANCE

Accurately track brand performance and financial objectives. You will have considerable input in establishing associated brand budgets and financial goals. Own the A&P spends of the PNL but also have a strong understanding of driving the total PNL sustainably managing the GM and REX targets.

WHO YOU ARE

Someone who loves brands and is excited by products being developed and acts as a Brand ambassador. Alongside experience in a similar role, you should be confident that you can demonstrate all of the following:

1. Been educated to degree level
2. Highly numerate skills and are strong analytically
3. Strong Communication skills both written and verbally
4. Excellent presentation skills
5. Experience in a fast paced sales environment
6. High organizational with prioritization skills

Show us that you already meet our competencies and you could be exactly who we need!

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued.