Brand Manager

Omnichannel Strategist | 12 month contract Inside IR35 | Hybrid in Basingstoke | £40-42/hr

Our client, a global pharmaceutical company, is looking for an Omnichannel Strategist to strengthen digital engagement strategies. This role focuses on directing omnichannel campaigns, utilising data to drive enhancements, and collaborating across teams to enrich customer experiences in key therapeutic areas.

Responsibilities

• Omnichannel Campaigns & Strategy: Collaborate with brand teams to develop, implement, and assess campaigns across both digital and in-person channels.
• Digital Channel Management: Work with the digital team to roll out campaign tactics, identify new technology opportunities, and maintain consistent messaging across channels.
• Data-Driven Optimisation: Analyse campaign data to refine strategies, deliver insights, and recommend improvements.
• Campaign Analytics: Establish and track KPIs, delivering insights on campaign impact and return on investment.
• Cross-Departmental Collaboration: Coordinate with internal and external teams to ensure marketing efforts are aligned with overarching business goals.

Requirements

• Digital/Omnichannel Experience in Pharma or Healthcare: Proven experience with digital and omnichannel strategies specifically within the pharmaceutical or healthcare sectors.
• Bachelor's degree in Marketing, Business, or a related field; prior experience in digital marketing is ideal.
• Proactive & Solution-Focused: Able to anticipate challenges and push projects forward with effective solutions.
• Highly Organised & Detail-Oriented: Manages numerous tasks with a structured, efficient approach, meeting deadlines in a fast-paced environment.
• Collaborative Mindset: Works well with cross-functional teams, fostering open communication.
• Adaptable & Technology-Savvy: Welcomes change, eager to adopt new tools, and refines strategies based on emerging data and trends.

If this is of interest, please apply with your CV and we will be in touch.

Omnichannel Strategist | 12 month contract Inside IR35 | Hybrid in Basingstoke | £40-42/hr