Business Analysis Manager

We are looking for an experienced Business Analysis Manager, this is an exciting opportunity for an experienced people manager to join Aspire Global Business Analysis department. The ideal candidate will have a wealth of experience below the line CRM analysis including A/B testing, Acquisition analysis and Google analytics. The successful candidate will be providing valuable insight into customers' behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement acquisition and CRM initiatives that will boost brand and loyalty. A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.

What You'll Do

• Be an effective member of the Business Analysis leadership team, taking action to set direction and provide leadership for the team
• Manage team onboarding, activity, and capacity, putting the right people with the right skills in the right place at the right time
• Manage performance by setting objectives, conducting performance reviews, regular one to one
• discussion, agreeing personal development plans and all line management duties for direct reports
• Take an active role as a Business Analysis by hands-on on CRM and Acquisition analysis
• Collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis
• Push the team to continuously deliver customer insights and make recommendations by performing post campaign analysis
• Provide support for the development of predictive models, customer segmentation studies, and reports
• Understand performance and explain the story behind the numbers, prepare data sets for the analysis by querying multiple data sources
• Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions
• Identify opportunities to improve business/marketing performance Manage Snr. Stakeholder Expectations
• Answer business questions using data and analytic techniques, providing fact-based responses
• Demonstrate the value of your analytical outputs in terms of decision-making improvement
• Educate business users and leaders on how to measure performance

What We're Looking For

• Excellent interpersonal, communication and influencing skills, managing relationships at all levels with business
• Versatility to adapt to new challenges and ways of working to deliver results and build a successful team in a changing environment
• Extensive experience (over 5 years) in a data analytics role, ideally in CRM and acquisition analysis from the Gambling industry - big advantage
• Proven experience with designing, developing, and deploying clear and visual dashboards and reports - Power BI - big advantage
• SQL expert • Degree in science, economics, mathematics, computer science, or statistics
• Python, R or equivalent - an advantage
• English- fluent speaking and writing capabilities

Company Summary

Aristocrat Interactive

Aristocrat Interactive is Aristocrat Leisure Limited's ( ASX:ALL ) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses ( Anaxi , NeoGames , Aspire Global, BtoBet , and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full- service offering that includes content, proprietary technology platforms and a range of value added services across iLottery , iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play .

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations Up to 25%