Director, Growth/New Business (International)

Job Summary:

• The International Growth Director is responsible for leading and driving all international New Business efforts, from marketing the agency, getting Crossmedia into international pitches, leading international pitch efforts, and materially growing Crossmedia's book of international clients.

New Business Functions:

• Partner with the Global Chief Growth Officer and New Business Director to develop the international growth plan.
• Vet all inbound pitch opportunities, in alignment with GCGO and Managing Director
• Lead the development of RFPs/RFIs and Creds decks to ensure we are positioning Crossmedia as the agency best suited to answer the client's brief by doing media the right way:
  • We customize our responses each time, and we learn along the way what works and what doesn't to inform future responses. Beyond prose, case studies and the submission should be packaged and delivered in a premium way, every time.
  • Works within the RFI/RFP process developed by the Chief Growth Global Officer
• The Director will lead pitch team casting and is responsible for helping to harmonize the core team from day one. This ensures talent assigned to the pitches can do their best work.
• Responsible for ensuring the pitch team is well grounded in the pitch process / client ask including;
  • Outlining a pitch plan to win from the onset
  • Assigning roles and responsibilities
  • Collecting background information and partner information when needed
    Setting up a centralized pitch Teams site
  • Driving expectations for senior-level reviews, accurate timelines and daily pitch updates
• Specific to pitch meetings, the director will:
  • Advise on how we build the chemistry meeting, including the storyline
  • Establish and support great chemistry across the core team
  • Establish clear roles for everyone to shine and participate in the client meetings
  • Ensure the pitch team is listening to feedback and incorporating back into the process
  • Adhering to schedules
  • Allow ample time for rehearsals
  • Ensure issues are escalated early so they can be resolved
  • Ensure the GCGO and Managing Director are always up to date on all relevant pitch issues
• Deep understanding of what brands and clients want, what they are asking for, and where the market is headed to ensure our international positioning and offering is best-in-class (e.g. agency trends, new models and ensuring we are positioned in new business for success against our competitors).
• Lead proposals / SOW development internally, in partnership with operations and finance.

Marketing Functions:

• Develop and maintain relationships with international pitch consultants.
• Develop and lead strategic international marketing planning, including PR, thought leadership, and awards entries.
• Develop event strategy, including list of relevant events, agency/client speakers, and content needed for presentations.
• Write international case studies, create a database for them, and keep them updated based on campaign results and new campaign activity.
• Build a CRM database of relevant contacts for external marketing efforts.

Requirements:

• 8-10 years of experience in New Business and Marketing at a media or creative agency.
• Strong communication skills and strong project management; Drive a process that nurtures pitch and marketing creativity and integration.
• Strong writing ability and interest in creating compelling narratives that set Crossmedia apart from the competition.
• Ability to completely immerse a team in a category - and encouraging the pitch team to do the same in order to show up authentically.
• Ability to run an open and transparent process that allows the best minds in, to build the story and for ideas to flow.
• Make the pitch team accountable to each other and to the story/solution we are solving.
• Ability to take feedback and adapt.
• A relentless mindset of excellence in all things.
• A willingness to partner with the GCGO and all other New Business and Marketing team members.
• This role requires a candidate have proximity to our London office. We offer a hybrid work setting with employees working both onsite and from home.