Director, Measurement & Insights

Who are we?

We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the 'True Human Influence' movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East.

Job Title

Director, Measurement & Insights

Reporting of the role

This role reports to the EMEA President.

Overview of the job

We're looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, influencer marketing.

In this role, you will own the vision behind, and execution of, our end to end measurement proposition, as well as our insights capabilities across the board:

1. Measurement: We believe that the ability to effectively measure the impact of influencer marketing is key to the growth of our company and our entire industry. Influencer have invested in ensuring we have market-leading measurement capabilities to help deliver meaningful campaign data, insights, and ultimately results to our clients across their work with us. You will be responsible for our overall approach to measurement, accountable for delivering market-leading studies to our clients, and on-boarding new vendors and capabilities to keep us at the forefront of the industry.

2. Insights: Insights are a backbone of our approach to our creator marketing strategy for our clients. We harvest data from 1st, 2nd, and 3rd party sources to ensure our creative ideas are de-risked, and to help our clients make the right decisions on their investment with Influencer. You will be responsible for scaling our insights proposition across the company, working with key stakeholders to deliver impactful work, and managing relationships with our external vendors.

As a key member of the EMEA Senior Management Team, you will also play a leading role in the continual development of our proposition and go-to-market strategy, as well as influencing our geographical expansion strategy, account growth, and new business efforts in partnership with your peers, and as an ear to the ground for our clients, partners, and the influencer marketing industry at large.

3 best things about the job

1. You'll get to be at the forefront of shaping the discipline of measurement within the influencer marketing industry.

2. You'll get to work directly on some of the world's biggest brands and advertisers, showcasing the effectiveness of our campaigns to influential senior marketing leaders.

3. You'll get access to vast amounts of data via proprietary and third-party tools to develop market-leading insight and research that we will champion externally as part of our marketing activity.

Measures of success -

In the first few months, you would have:

1. Embedded yourself with some of our key clients and their measurement needs and priorities.

2. Contributed to key pitches and proposals through curated insights to support our strategic and creative ideas.

3. Participated in client pitches and meetings to help successfully sell in our measurement capabilities.

4. Worked with our marketing team on defining key research priorities for key tentpole campaigns.

Roles & Responsibilities:

1. Lead, Manage and Be Accountable; For our measurement and insights team, overseeing and maintaining best-in-class output across multiple touchpoints through effective management, mentorship, training, and development.

2. Setting and Owning the Vision; for Influencer's approach to measuring and conveying campaign effectiveness across our suite of products and solutions. As an expert in the field, you will be seen as a source of information and education across the discipline of measurement and insights, and the upskilling of our client-facing teams to successfully translate and deliver our offering to clients will be key to success in this role.

3. Post Campaign Analysis; Accountable for the overall quality and output of all post-campaign analysis delivered by client service and measurement teams through appropriate tools, processes, and systems (including collaboration with our engineering team on the measurement components of our proprietary campaign management platform 'Waves').

4. Third Party Measurement Partners: Owning and managing our relationships with key vendors who provide measurement solutions for our clients across brand lift, sentiment analysis, and other bespoke solutions to ensure our measurement offering remains market-leading.

5. Insight curation and delivery: Owning the development and delivery of bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post-campaign reports, and ad hoc client requests), including managing key vendors for the collation of relevant data to feed these insights (e.g. GWI).

6. Building an industry-leading reputation for Measurement; You will have an active presence in the market, continuing to grow the reputation of the Influencer brand across the industry by participating in marketing opportunities and key forums with our most important clients.

7. Marketing Content: Partnering with marketing on the development of tentpole research reports, leading in the development of narrative and direction and participating in the activation where appropriate.

What you will need:

1. We are seeking a candidate with 10+ years of experience in advertising effectiveness; leading a combination of measurement/research/insights functions within the media space, with direct influencer marketing experience a big plus.

2. You should have experience of selling and delivering agency-style services to a range of different clients.

3. Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams.

4. Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders.

5. You should have an understanding of what it takes to work with an early-stage company.

6. You should be able to show evidence of success in growing a customer base from the ground up.

7. You have an appetite for new challenges and a constant drive towards improvement.

8. A self-starter who can build and manage the processes necessary to both deliver success and measure performance.

A few of our core benefits:

1. Private Healthcare through Vitality.

2. Wellbeing support through Vitality including EAP & Mental Health cover.

3. 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs).

For more information on our benefits, perks and what makes us unique, please visit our website here .

At Influencer, we're committed to cultivating an environment that promotes diversity, equity, and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.