Email and Campaign Manager - Manchester, Greater Manchester

Email and Campaign Manager - Manchester, Greater Manchester

About Us: At Vivify, we are committed to driving growth and innovation in the ecommerce space. Our team thrives on data-driven decision making and continuous improvement. We are seeking a talented Data Analyst to join our dynamic team and contribute to our growth strategy through insightful data analysis and reporting.

Position Overview: We are looking for a talented and experienced Email and Campaign Manager to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing email marketing campaigns, while having key oversight of the digital department's overall campaign strategy. This role requires a creative and analytical individual who can create engaging email content, grow and segment our prospect database, and ensure campaigns are tailored for maximum impact.

Key Responsibilities:

Email Marketing Campaign Management:

• Plan, execute, and optimise email marketing campaigns to drive engagement, click-through rates, and conversions.
• Develop and manage the email marketing calendar to ensure timely delivery of campaigns.

Digital Campaign Oversight:

• Provide strategic oversight and planning for the digital department's campaigns, ensuring alignment with overall marketing objectives.
• Coordinate with other marketing team members to ensure integrated and cohesive campaign execution.

Content Creation and Optimization:

• Create compelling and engaging email content that resonates with our target audience.
• Perform A/B testing on email content, subject lines, and layouts to identify and implement best practices for maximum performance.

Database Management and Segmentation:

• Grow and maintain the prospect database, ensuring data integrity and compliance with data protection regulations.
• Segment the database to create personalized and targeted email campaigns, enhancing relevance and engagement.

Performance Analysis and Reporting:

• Develop standardised reporting methods to track and analyse campaign performance metrics.
• Provide actionable insights and recommendations based on campaign data to continuously improve performance.