Head of Content and Social Media

Are you an experienced content strategist and team leader?

We are looking for a Head of Content & Social Media to join our outstanding Brand and Marketing team at London Business School.

As Head of Content & Social Media, your mission is to lead our content and social media efforts, driving impactful results for our brand through strategic management and innovative approaches.

You will lead on all content and social media campaigns that serve the Experience pillar of the overarching content strategy, including supporting content development and execution requirements of our business unit teams and will manage a team of content and social media managers.

The position collaborates with the marketing teams, insight team, data & analytics resource and the paid media team - including working with other departments as required for School-wide content initiatives.

Alongside this, the role has an important voice in the Editorial Planning Group (EPG), bringing expertise, rigour and an audience-first perspective on the right engagement activities that content can best serve.

Main Responsibilities

• Lead the social content & media strategy - using audience insight and data to inform social media content planning, working directly to deliver excellence in content within the Learning and Community 'Experience' pillar of the strategy.
• Be accountable for ideation and content planning and commissioning for key School moments across the year, told from our London and Dubai campuses.
• Develop in partnership with EE, ADV, DECC and DL Marketing Managers the content plan and calendar, ensuring quality representation of our business lines across our social media channels.
• Manage content & social media budgets, allocating resources effectively to maximize ROI.
• Be accountable for the day-to-day Social Media calendar, supporting Social Media Managers across LinkedIn, Instagram, YouTube, and maintaining 'skeleton' presence on Twitter, Facebook - ensuring consistency and relevance.
• Lead LinkedIn Strategy and implementation plan (including HR/Employee, Alumni channel, Newsletter approach, Lives, and other emerging platforms).
• Lead YouTube and video (alongside Film and Podcast Studio Manager) strategy for YouTube feed, YouTube shorts, and owned video approach for 287k follower audience.
• Lead a team of content managers effectively, ensuring content commissioned and executed is of a high standard and appropriate for the brand.
• Be responsible for their own content projects, including supporting content managers with their projects, providing oversight and senior expertise where required.
• Work with the marketing analysts to define and track social content performance, against KPIs and benchmarks and in line with overall B&M objectives.

Who we are looking for

• An expert content strategist and team leader.
• Ability to adapt to evolving social media trends.
• Deep understanding of the social media landscape, including current trends, best practices, and the nuances of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Proficiency in utilising social media analytics tools to measure performance, identify trends, and optimise social media strategies.
• Excellent communication and influencing skills, with the ability to negotiate, collaborate and influence.
• Experience of managing multiple key internal and external stakeholders at all levels.
• Experience of leading a portfolio of projects, campaigns or initiatives.
• Extensive awareness of the activities of the organisation and competitor business schools.
• Ability to scan the horizon, identify industry best practice and translate this into future planning.
• Broad understanding of London Business School's offerings.

Why London Business School

London Business School; a global and vibrant business community based in two of the world's most dynamic cities, London and Dubai. It's where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year.
• Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution).
• Free onsite gym and swimming pool.
• Amazing range of professional development to support your career path.
• Enhanced cycle to work scheme.
• Wellbeing offering to support your physical, mental and financial health.
• Up to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill.

All enjoyed in a Smart (hybrid) Working environment so we're looking forward to discussing how, where and when you might work best to deliver in your new role.

Our commitment to driving inclusion and belonging.

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.