Head of Global Marketing - Technology (m/f/d)

Head of Global Marketing - Technology (m/f/d)

Stuttgart

Full-time DEKRA SE DE-01

Calling all digital marketing rockstars and martech magicians!

The application deadline for this vacancy is December 2. We look forward to receiving your detailed application!

• Leadership & Development: You lead, support, coach and develop the Global Marketing Technology team (9 FTE + 3 working students)
• Area of responsibility: You are responsible for global digital products such as the global website, customer portal, case management system, global eCommerce solution, as well as data analysis efforts
• Customer Experience Transformation: You take on the role as Product Manager in the Customer Experience Program ensuring alignment with strategic objectives, while actively supporting the transformation process to a value-creating network structure
• Digital Product Management: You prioritize, plan, and oversee the introduction and continuous development of global digital products for marketing and sales activities (including CRM, marketing automation, and eCommerce)
• Collaboration: You work closely with international marketing and sales as well as cross-functional teams to ensure the seamless end-to-end integration of digital products, enabling a consistent and superior customer experience
• Continuous improvement and excellence: You ensure the ongoing optimization and effective delivery of targeted training and support for internal stakeholders, guiding them through the implementation and use of the digital products

• Proven leadership and management experience in teams within digital marketing or IT environments
• Over 5 years of experience managing the lifecycle of digital products, with expertise in agile product development processes and tools
• Good understanding of user-centered procedures and UX-driven product development process, expertise in UX research methodologies is essential
• Deep Knowledge of marketing and sales technologies (e.g., CRM, marketing automation, eCommerce) is essential
• Strong data interpretation skills to drive strategic decision-making
• Demonstrated project management skills in planning, prioritizing, and executing projects under tight deadlines
• Proven ability to collaborate cross-functionally with IT, sales, marketing, and legal departments.
• Expertise in change management, including leading transformational initiatives and delivering stakeholder training
• Fluent in both German and English
• At least 2 days per week presence in Stuttgart HQ desired

Safety meets knowledge and passion - that is why you can also rely on us as an employer and we provide safety in your life. In addition to an attractive salary, comprehensive social benefits and a company passion, we also provide you with the opportunity to work independently and take on responsibility from an early stage. We stand for many and varied career options and invest in your further development.