Head of Marketing - Global Travel Retail
Posted 1 day ago by Charlotte Tilbury Beauty Ltd
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech - all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We are looking for an exceptional Head of Marketing to join our amazing Global Travel Retail team. The Head of Marketing will create and implement a global marketing strategy for Travel Retail, aligned with the strategic roadmap of Travel Retail and will also be in charge of local retail-driven marketing activations with retailers to achieve our business goals.
You will act as the brand guardian for the business and inspire the wider Travel Retail Team!
As a Head of Marketing, you will
- Take ownership of developing a global Travel Retail brand concept, covering all key aspects, positioning, angle, sentiment, language, assets etc whilst closely collaborating with key internal stakeholders.
- Manage TR global assortment and product lifecycle from new product forecasting to end of life, ensuring consistency and productivity of our offer in Travel retail.
- Develop & inform new TR exclusive sets by defining clear winning product strategy across all product segments, whilst gaining internal stakeholder alignment and maintaining competitive margin.
- Forecasting and budgeting of sampling and GWP at global TR scale.
- Creation and maintenance of Marketing 360 activations, feeding back to Global Marketing on TR specificities and opportunities.
- Ensure 360 planning and analysis of all launches to deliver impactful and revolutionary campaigns.
- Oversee launch planning and execution process to ensure most effective use of budget.
- Work closely with the Commercial team to identify focuses and opportunities with each retail partner and focused category plans.
- Manage all new store openings through a tease, launch and sustain strategy to create buzz in the local areas and get the stores off on the right footing.
Who you will work with
- You will report directly to our wonderful GM of Global Travel Retail.
- You will collaborate with key internal global stakeholders to integrate TR within Global & local WOW. Ensure TR is top of mind across as many global & local work streams; from Social, Tech, Education, Talent, Coms, Calendar & more!
- You will inspire, coach and lead a team of fantastic individuals.
- You will closely collaborate with the Global Marketing team, as well as the wider TR function.
About you
- You have extensive Regional and Trade Marketing experience gained within beauty or retail, at a similar level.
- Experienced in devising and implementing strategic plans, with creative flair.
- You have strong experience leading a team, you enjoy leading from the front and are all about your team! You inspire, coach and are an open and authentic leader, who communicates clearly.
- An excellent communicator. Confident and comfortable presenting, able to influence and effectively articulate your point of view. You have exceptional organisational skills and can manage multiple stakeholders with ease!
- You thrive working to pace, you are able to ruthlessly prioritise and can manage multiple deadlines at anyone time with ease.
- Experience of budget and P&L management, you show great attention to detail and are results-driven!
- Demonstrable experience & knowledge in planning and buying media, as well as strong digital and online marketing skills.
- Please note, you need to be comfortable to travel, as and when required.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We're a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!