Head of Marketing

Role: Head of Marketing
Salary: £85k - £105k + 20% KPI performance bonus
Location: London, Hybrid 4 days in the office

Company

Our client is one of the most reputable and recognised organisations in its sector, with internationally established with offices across the globe, this company is a market leader in delivering cutting-edge events, information and media solutions.

Role

To oversee all aspects of marketing activity for a flagship event, including strategy and executive of marketing plan as well and management of the marketing team.

Responsibilities

• Plan and execute visitor, delegate and exhibitor marketing campaigns
• As well as producing marketing campaigns ensure they are regularly reviewed and on budget
• Co-ordinate and manage a range of supplier relationships
• Produce effective advertising, marketing and sales collateral for all products - including brochure, adverts, web pages
• Develop relationships with trade associations, media, regulators and industry organisations
• Manage, motivate and develop the marketing team.

Skills required

• 5 years' experience at marketing management level in events and / or B2B media
• Detailed knowledge of event marketing best practice
• Knowledge of B2B exhibition and B2B publishing market
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement