Head of Marketing & Growth

Head of Marketing and Growth

Salary: up to £65,000

Contract: 12 Month FTC

Hours: Full-time 37 hours per week

Location: Hybrid (minimum of two days in the office (London N1)

Reports to: Director of Membership, Marketing and Communications

Responsible for: Marketing and Communication Manager, Membership and Growth Manager x2 (1 p/t)

Purpose of the role

The Head of Marketing and Growth is a new role that will support and work with the Director of Membership, Marketing and Communications to drive the core growth and sales strategies of the organisation. An initial focus will be on creating a marketing and sales strategy to deliver on the Institution's growth agenda in membership recruitment and product sales.

The role requires an experienced professional who has a track record of producing, implementing and delivering growth within a fast-paced environment. The individual will need to be a highly motivated, organised and excellent team manager who is able to program and deliver simultaneously on multiple projects and objectives.

Key responsibilities

• Develop and lead the delivery of an annual marketing and communications plan that will increase awareness and engagement with priority internal and external stakeholders.
• Work with the Head of Membership to deliver the annual membership recruitment strategy, annual KPIs and supporting workplan.
• Support the ongoing development of the organisation's marketing and brand strategy.
• Provide marketing and communications recommendations to key stakeholders to support the leadership of the Institution to deliver its strategic objectives.
• Lead and enable the creation of inspiring, relevant and impactful communications that increase the profile, reputation and influence of the organisation.
• Lead the team to support policy and public affairs colleagues on the development of marcomms plans for the delivery of their activity including reports, advocacy and campaigning work, one off projects and development opportunities.
• Oversee and support audience development and growth activities, including insights and segmentation.
• Oversee and support growth in digital marketing and website development, advising on strategic and tactical opportunities.
• Enable and support the membership and education teams in the development and implementation of digital and non-digital member journeys for use on promotional activities.
• Support the ongoing growth of relationships with the media to increase and influence positive media coverage.
• Project manage and coordinate the delivery of the planned membership engagement activities identified by membership team that are tailored to key groups.
• Engage with members to maximise recruitment and retention, understanding what they value and how else the organisation can support them.
• Be proactive in promoting the benefits of membership in all forms of marketing and communication to demonstrate value to existing and prospective members.

Person Specification

Knowledge and experience

• A qualification in marketing and/or communications such as CIM/CIPR or evidence of equivalent professional development and training.
• Significant marketing and communications experience in a senior capacity within the professional body / not for profit and/or charity sector.
• A strong track-record in marketing and communications. This should include proven ability in the development, implementation and evaluation of marketing and communication strategies, campaigns and operational plans which have created increases in profile, engagement and / or income generation and up to speed with the digital world.
• Clear understanding of audience/customer segmentation, and practices for targeting and tailoring of communications, including data analysis.
• A proven sales or business development track record.

To apply to this Head of Marketing and Growth role please send your CV.

Due to the volume of applications, we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.