Head of Marketing, Dr. Barbara Sturm

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

Dr. Barbara Sturm is seeking to appoint a Head of Marketing to join their Global Marketing Team.

Brand marketing strategy:

• Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business' international growth ambitions and objectives
• Manage range architecture to maximise productivity at all points of sale and drive profitability
• Partner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricing
• Develop global sampling initiatives and tool kits
• Work closely with R&D on all claims (scientific and consumer) creating compelling consumer friendly communications and reason to believe
• Coordinate market insights, consumer insights, competitor mapping and benchmarking, highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.
• Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impact

Calendar management:

Work closely with the Marketing Director in the development of the global marcomms calendar to drive brand awareness, client engagement and maximise revenue growth.

Campaign planning:

Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love.

Oversee all retail marketing for Dr. Barbara Sturm's 7 Spa & Boutique locations, implementing local strategies for each market as well as a global calendar across programming and events. Work with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas.

Partnerships:

Responsible for end-to-end management of all partnerships and collaborations with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.

Events:

Responsible for concepting and overseeing all brand level consumer-facing events/experiential. Work closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.

• A minimum of 10 years' experience in global brand and product marketing within the beauty, luxury, or wellness sectors
• Significant experience of global skincare portfolio and category management
• Exceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic vision
• A natural relationship-builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectives
• Proven track record in driving brand awareness and building brand equity
• Financially astute with significant experience of budget management
• Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
• Action and results-oriented marketeer who thrives in a fast-paced and entrepreneurial culture

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package