Head of Sales - Groups & MICE

Are you an adventurous soul? A champion of good design and beautiful experiences? Are you in search of opportunity, growth, and a better world?

Then maybe you belong with us.

We're searching for a Head of Sales - Groups & MICE in Londonto join our team of free thinkers and collaborators.

The Head of Sales - Groups & MICE will be accountable for delivery of annual groups, meetings & events revenue targets; by growing a defined portfolio of new and existing MICE and Groups Agency and Corporate clients and the development and delivery of the overall segment sales strategy.

A role less ordinary.

• Leading the planning and ongoing execution of strategic sales & key account activity to support the delivery of annual revenue targets for group, meeting & events segments in Locke and Cove properties, globally.
• Leading a small, proactive team of 1 report, Groups & MICE Sales Manager, you'll also be responsible for all areas of people management, from recruitment and induction through to managing workload and resource distribution as well as training and coaching, ensuring development plans are in place for every team member.
• Establishing, influencing, building, and maintaining relationships with key accounts and agencies, ensuring robust Account Development Plans & processes are in place for all. Generating, qualifying, and following up on leads to support the conversion and delivery of revenues at a Property Level
• Securing and maintaining beneficial partnerships with key MICE / Group Partners, Lead Sources and Channels (such as Cvent, Venue Directory), including marketing agreements, preferred status, commission override agreements etc. to ensure optimal positioning and lead generation for edyn.
• Collaborating closely with Property and Close-to-Property teams to develop and implement their strategies, proactively identifying opportunities to support these, and conducting research and prospecting to uncover potential new opportunities across the portfolio.
• Leading central B2B marketing activities for the MICE / Groups segment, collaborating closely with all relevant commercial functions to create a robust B2B Marketing Strategy.
• Recommending and attend MICE / Groups specific exhibitions, business events, conferences, FAM Trips, and networking events.
• Regularly sharing insight and reporting with all key stakeholders to foster collaboration and knowledge sharing best practises, and streamlining of resources and workflows.

Who you are.

• Proven experience in MICE sales and account management within hospitality or corporate accommodation in the UK and Europe.
• Excellent communication, negotiation, and problem-solving skills.
• Strong Commercial awareness with a strategic mindset
• Tenacious, organized, and driven to achieve targets
• A resilient and adaptable approach, you are able to navigate curveballs and challenges with a positive and bigger-picture approach
• High emotional intelligence to manage diverse client and internal relationships effectively.
• Demonstrable understanding of edyn brands.
• Competence in Word, PowerPoint, and Excel for sales presentations and reporting.

Why grow with edyn?

• Competitive salary
• Bonus scheme
• 25 days' holiday (plus the option to buy more)
• Wellbeing benefits (cash plan and an Employee Assistance Programme)
• Free nights in our properties
• Recognition schemes
• Pension (the tax efficient way)
• Sick pay
• Other benefits tailored to you

Our natural habitat.

We believe in working flexibly - this includes flexibility in work location, working days (including weekends and bank holidays in operations) and working hours. This may be ad hoc or permanent flexibility. Ask your recruiting manager or see our careers page for more information.

This is a full-time role.

We manage our people to outcomes but expect you to be at your place of work (office, property or another edyn location) 3 days a week or more.

This role is based out of our London Office (near London Bridge).

About edyn

Our vision is to create sanctuaries across European cities, which provide a sense of belonging to the free-thinking urbanite in all of us. Each of our brands - Locke, Cove and SACO- is firmly rooted in the local neighbourhood, offering vibrant experiences and connections which nourish and enliven the soul. To find out more about what it's like to work at edyn, visit

Diversity, Equity, and Inclusion Statement

edyn's Purpose is to build brands designed around Soulful Hospitality -we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance, and curiosity.

This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity.

We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.