Head of Ultra-High-Net-Worth Marketing - Global Private Banking

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Our Global Private Banking business provides banking, investment and wealth management solutions to help high net worth clients and their families achieve their ambitions. We also advise on topics including wealth planning, alternative investments and family governance. And our experts in philanthropy support clients in their objectives to have a positive impact on society. As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Global Private Banking (GPB) Marketing is focussed on supporting the strategic growth priorities of the business across all geographies in which GPB operates. The function champions a deep understanding of UHNW clients to develop, execute, and optimise Marketing strategies across the marketing mix.

This role is within the central marketing team which has responsibility for the overall GPB marketing strategy, brand and the digital channels that GPB utilises. The goal of the team is to work across the marketing funnel to raise awareness of the brand, develop highly engaging Thought Leadership activated across paid and organic channels, ensure prospects can easily find GPB in the digital ecosystem and work with product/proposition teams to develop effective go-to-market strategies.

The team works closely with a wide range of stakeholders including 3 regional marketing teams, Chief Investment Office (CIO), Investment and Wealth Solutions (IWS), as well as a far wider internal network. In addition to HSBC teams, there are a number of agency partners that support GPB marketing activity across creative, media buying and strategy.

In this role you will:

1. Create multi-channel marketing plans to promote GPB expertise into markets including owned, earned and paid channels
2. Develop prominent thought leadership around investment themes Next Generation, UHNW and Family Offices
3. Utilise customer insights to identify opportunities to deliver relevant thought leadership
4. Oversee agency relationships to deliver international event programmes
5. Provide senior GPB stakeholders with talking points for key appearances, including the CEO

To be successful in this role you should meet the following requirements:

1. Vast experience of working in a financial services marketing function, leading multi-channel marketing strategies - essential
2. Private Banking experience, particularly that of UHNW is essential with the ability to articulate the specific needs of this clientele. Experience of working with Family Offices is desirable.
3. Some prior line management experience would be helpful, but more importantly the ability to lead is essential
4. Experience of ideation and delivery of branded experiences as proprietary events and activation of partnership and sponsorship properties - essential
5. Excellent at building strong relationships with executive level stakeholders as well as being driven by achieving strong commercial outputs

This role is based in London.

Opening up a world of opportunity

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