Marketing Lead - Government Relations - Public Affairs

Marketing Lead - Government Relations/Public Sector - Public Affairs/PR

Permanent - Mobile Telecoms

Hybrid working - 3 days/week in the office in the Reading area

Overview:

Join the largest telecom tower company in the UK as we expand our Marketing capabilities to strengthen our position as an industry leader. We are seeking a dynamic and experienced Marketing Lead (Public Sector) to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies. Join us in shaping the future of telecommunications infrastructure and making a lasting impact in enabling a digitally connected society

Key Accountabilities

• Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
• Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
• Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
• Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
• Create and execute game changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings and lead generation/consultation opportunities.

Essential Skills/Background:

Broad Marketing Skills:

• Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
• Mobile telecoms experience
• Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.

Public Sector Expertise:

• Proven track record of engaging with government entities, local authorities, and industry bodies.
• Familiarity with telecom regulations, policies, and industry trends.

Excellent Communication Skills:

• Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
• Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.

Stakeholder Management:

• Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
• Experience in lobbying and advocacy efforts to influence policy decisions.

Project People is acting as an Employment Agency in relation to this vacancy.