Performance Director Emerging Markets

Performance Director, Emerging Markets, London

EssenceMediacom is GroupM's newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence's performance, data, analytics, and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP's consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our 'breakthrough' ambition is underpinned by our commitment to 'continuous learning.' We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients' businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world's leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

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The Role

As part of the adidas Emerging Markets hub team based in London, you will focus on delivering Performance Media best practice, governance, and data-based decision making across multiple channels and in 28 markets in Asia, Europe, Middle East, and Africa. You will help drive the strategic vision for Performance Media and facilitate effective cross-channel solutions to grow the adidas business, drive sales, and meet all business objectives.

Your core focus will be on continual improvements to business performance, demonstrating a deep understanding of eCommerce and performance media levers, both from a strategic and an activation perspective.

What we think are 3 best things about the job

1. You'll work on a fantastic brand which is elevating performance media to the next level, supporting ambitious growth targets across the region.
2. The Emerging Markets Hub team is based out of London and you'll be in close contact and exchange with great colleagues working for adidas worldwide and adidas Europe.
3. You'll get to know about many different markets and their performance media approaches.

Who are you / Key skills and experience

• Create industry-leading ideas.
• Be consumer-first, identifying real insights and behaviours.
• View the communications and media landscape as an integrated and connected system.
• Develop a strong trusted relationship with key category clients.
• Help to grow strategic best practice across the team and network.
• Interface with other specialist function units across the global and regional teams.

Who are you / Skillset

We require an experienced performance practitioner with the right mix of platform knowledge and excellent communication skills.

• Strong knowledge of search, social & programmatic including good understanding of platform best practices and e-commerce more broadly.
• Good analytical skills to guide your team/cluster teams in analysing performance data sets to identify opportunities.
• Strong communication skills; ability to clearly and concisely articulate performance trends and the driving factors behind them.
• Strong tech literacy; ability to understand ad-tech and implications of changes in the ecosystem or capabilities of different technology. Good working knowledge of measurement techniques like incrementality is highly important.
• Well-organized & structure-driven; the EM hub is complex and connects into many clusters of markets. Delivering in this role requires management and tracking of multiple workstreams and stakeholders simultaneously, so strong organizational skills are a must.
• Proactive change maker; our clients want a true partner who will not only push the agenda but is happy to challenge them to drive toward a better solution.