Senior Brand Manager

Overview

Senior Brand Manager is responsible for managing the national brand, maximizing sales, profit, and brand equity, such as brand loyalty, awareness, and quality perception.

Duties of the Senior Brand Manager

1. Responsible for total brand sales and profit.
2. Analyzing all necessary data, such as POS data, consumer research data, and sales data to make brand (marketing) strategy.
3. Executing marketing strategy and confirming if it is performing as planned.
4. Reviewing (analyzing) the marketing strategy quickly to grasp the current situation/problem and identify what works and what doesn't.
5. Making new (revised) action plans based on the analysis of previous marketing strategies.
6. Analyzing gaps in the market for potential new product development.
7. Handling customer information inquiries.
8. Management of brand pages on the company website.
9. Regular store checks to confirm promotional compliance.

Background of the Senior Brand Manager

1. Previous experience managing a national brand in similar industries.
2. Industry knowledge (Pharmacy, Grocery, and Discounters) is preferred but not essential.

We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.