Senior Brand Manager

This role will be working within the Integrated Marketing team within the Global Growth Group. Global Growth works to bring GoCardless to more self-serve customers across all our markets. This means helping them discover the benefits of GoCardless to them and bringing them onto our platform. We have ambitious targets to hit in the coming year which you'll help us achieve!

Working closely with the Director of Customer Acquisition, Content, PR, Organic, Paid, Design, Sales leads you'll be responsible for championing our brand and marketing it across core geographies. You'll manage an agency and work cross functionally to bring our brand to as many people as possible, and ensure our messages reach the right audience.

• Own the relationship with our brand / offline agencies and own the scaling of brand and ATL campaigns across multiple geographies
• Monitor campaign progress on a daily, weekly and monthly basis and reporting performance
• Manage campaign forecasting and reporting to the Director of Customer Acquisition
• Own the experimentation of new channels and campaigns
• Work with our CRO & CRM teams to maximise efficiency of campaigns
• Liaise with our paid and design teams on ad creation & refresh
• Work in tandem with our organic & paid team to increase acquisition

• Demonstrates a data-driven approach to understand how the brand integrates into the overall customer acquisition framework, effectively communicating its impact on growth and strategy
• Experience in executing out-of-home advertising strategies across various channels, including television, radio, and billboards, to enhance brand visibility and drive customer engagement
• Clear and concise communicator
• Experience working across other geographies