Senior Product Manager, Content Acceleration

Site Name: UK - London - New Oxford Street
Posted Date: Dec

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

The Global Products & Analytics team within the commercial data and technology group (Digital Fuel) is driving a fundamental transformation building new, advanced capabilities in customer segmentation, omnichannel measurement, campaign measurement, channel and data orchestration, marketing decision engines, and much more.

This role will be accountable for identifying opportunities for growth and innovation, ultimately driving a product vision, strategy, and corresponding roadmap for AI content generation and processes to support the organization's omnichannel ambitions. They will need to balance business and customer needs while simultaneously improving the operational efficiency and effectiveness of the product team to deliver a best-in-class content generation platform to support and modernize the end-to-end global-to-local content creation.

The Senior Manager will be accountable for establishing and implementing a cohesive strategy for innovative content creation that reduces reliance on agencies and accelerates delivery. They will lead product discovery by leveraging data, research, and market analysis. As this is a rapidly developing tech space, they will stay current on the latest innovations to explore how to continuously evolve the content creation platform (Content Multiplier). As new ideas and experiments with commercial HCP and patient content generation are explored at GSK, they will support in discovery, evaluation, and validation, simultaneously considering how to update the overarching product strategy and/or enhance and grow the core content creation platform. In addition, they will work closely with cross-functional teams throughout the software development life cycle (SDLC) and liaise with stakeholders to ensure effective rollout of new features globally.

In this role you will

• Lead team in developing a strategy and roadmap, aligned to a clear North-star metric, KPIs, and OKRs, balancing customer and business needs, which should be defensible to stakeholders and yourself
• Meet your objectives by focusing on data-driven decision making and customer centricity
• Understand customer needs better than anyone through a combination of qualitative and quantitative analysis
• Work with colleagues from multi-disciplinary backgrounds to set a clear and cohesive strategy while maintaining space to incorporate new ideas along the journey
• Rigorously apply the scientific method and lean start-up thinking to set hypotheses, design experiments, test assumptions and break-down complex problems to deliver value to customers
• Measure the impact of features and releases, then close the value loop and ensure market adoption
• Reduce dependencies, remove blockers, and coordinate with other product teams and key stakeholders
• Maintain high credibility and alignment with stakeholders
• Work to continuously improve operational efficiency of your global product team, including processes for scaling product enhancements, to promote adoption of your products at GSK
• Act as the single point of accountability to make sure products are performing to maintain high levels of satisfaction with customers around all aspects of the products (BAU and growth)

Why you?

Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• BA/BSc degree in any discipline
• Led teams that have developed successful software products from concept to adoption
• Directly managed product managers/analysts and are passionate about developing people and maintaining high levels of engagement
• Experience of working within a matrixed organisation with multiple stakeholders to manage
• Broad and detailed understanding of product management techniques including customer development, discovery & primary research, lean start-up method and industrialisation/scaling-up
• Defined your own North-star Metric, KPIs sets and run your product teams using OKRs
• Technical knowledge to understand your team's software products

Preferred Qualifications & Skills:

If you have the following characteristics, it would be a plus:

• Know how to create and balance a healthy-tension between Product, UX & Design and Engineering
• Proven experience in onboarding yourself and getting up to speed quickly on new products
• Flexible enough to take on new products and technologies to help deliver your customers jobs to be done quickly
• Able to set and manage expectations effectively at all levels of the organization

Closing Date for Applications: Sunday 5th January 2024 (COB)

Due to the holiday period, we have an extended closing date for this role; and expect to start interviewing mid-January. Therefore, there will be a delay in receiving a response/update to your application.

Expected timeline: I aim to provide an update on your application between the 6th & 10th January 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.