Senior Product Manager, HCP Engagement

Site Name: UK - London - New Oxford Street

Posted Date: Dec

We are seeking an experienced Global Product Owner to lead our HCP Engagement team which will focus on enabling two-way conversations with HCPs at the point of need, supporting field teams to become more Assessable, Relevant, and Personalized in our HCP interactions. HCP expectations are changing with new HCP "pull" channels available. Virtual Chat and instant text messaging are emerging as HCPs seek an easier, more direct way to reach reps when it's most convenient. The ideal candidate for this role will take accountability for identifying opportunities for growth and innovation, ultimately driving a product vision, strategy, and corresponding roadmap for these products. They will lead product discovery by leveraging data, research, and market analysis, then liaising with stakeholders and working closely with cross-functional teams throughout the software development life cycle to ensure effective rollout of new features in markets all over the world.

HCP Engagement is part of the field experience product portfolio, which will focus on bringing together data and technology capabilities to allow for the organization to become data-driven and insight-led in every decision to drive revenue and growth. This Senior Product Manager role plays a key role within the broader field experience team focusing on Virtual engagement and new ways of creating meaningful HCP connections. What they do in collaboration with other field product teams will strive to enhance the end-to-end experience of field teams.

In this role you will

• Manage the global Digital Engagement product backlog, prioritizing features and enhancements based on business value and strategic alignment.
• Collaborate with stakeholders across markets to gather requirements and ensure Virtual Engagement and Instant Messaging solutions meet diverse regional needs.
• Work closely with the development team to define user stories, acceptance criteria, and product specifications.
• Serve as the primary point of contact for Virtual Engagement and Instant Messaging related queries and issues from global markets.
• Analyze Product performance metrics and user feedback to identify areas for improvement.
• Ensure compliance with industry regulations and GSK policies across all markets.
• Facilitate communication between technical teams, business stakeholders, and end-users to deliver best-in-industry features while driving deep adoption amongst field teams.
• Stay current with industry trends and emerging technologies in the pharmaceutical sales and marketing space.

Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in Business, Computer Science, or related field; MBA preferred.
• Significant experience in product management or similar role, preferably in the pharmaceutical industry.
• In-depth knowledge of how field teams drive HCP Engagement, specifically the field teams experience.
• Experience working with global teams and managing cross-cultural communication.
• Excellent project management and organizational skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and presentation skills.
• Agile/Scrum certification (e.g., CSPO) preferred.

Preferred Qualifications & Skills:

If you have the following characteristics, it would be a plus:

• Experience with data analytics and business intelligence tools.
• Knowledge of virtual engagement and instant messaging solutions in pharmaceutical sales.
• Familiarity with regulatory requirements in multiple pharmaceutical markets.
• Experience with pharmaceutical sales.

If you're passionate about driving innovation in pharmaceutical sales and have a track record of successful product management in a global context, we encourage you to apply for this exciting opportunity to lead our Global HCP Engagement program at GSK.

Closing Date for Applications: Friday 17th January 2024 (COB)