Senior Product Marketing Manager
Posted 8 days 8 hours ago by EGYM GmbH
Would you like to transform the fitness and health industry with us?
As a Senior Product Marketing Manager (m/f/d), you will help us to effectively address different target groups, develop impactful communication strategies, determine key messages for our products, and coordinate the Go-to-Market of new features. This sounds exciting to you? If so, seize your opportunity and apply for the position of Senior Product Marketing Manager (m/f/d) in Munich in a role with a lot of creative freedom in product marketing.
Customer Insight Gathering: You participate in gathering customer insights and extract customer needs, making a valuable contribution to the product strategy and development. You are the owner of NPS campaigns and processes. You support the product team in getting clear ideas and validating innovation concepts.
Define USP: You define the value proposition for new features with your colleagues from the product and marketing teams, clearly differentiating them from the competition.
Competitive intelligence: Conduct detailed studies to follow market trends and best practices.
Go-to-market: You develop go-to-market strategies and execute them yourself for our main initiatives, from team training, creating the right material and campaigns, setting up appropriate processes, and defining and monitoring KPIs.
Product ambassador: Promote post-launch successes, ensure smooth liaison between the various teams along with product managers, and assist Marketing teams in the creation of various content.
Positioning and Messaging: You are responsible for marketing new features and solutions that meet the needs of specific customer segments (companies/partners/members). The full ecosystem is your playground; our products and portals, as well as the app store and marketing website, need to be incorporated into your strategy.
- Build the job: As the first Senior Product Marketing Manager in the Wellpass Product team, you will need to define the process and standards for your role. You might align scope, knowledge, and rituals with the EGYM Group Product Marketing team but will be autonomous in that role within the Wellpass Business Unit.
You already have at least 5 years of relevant professional experience in (B2B/B2C) product marketing for software products.
You have strong analytical and communication skills, knowledge of identifying market needs, developing product go-to-market strategies, and product updates.
You have already worked with marketing, sales, and product teams in the strategic and customer-oriented positioning of a product.
You like to immerse yourself in topics and develop current market trends with innovative ideas.
You have a hands-on mentality and enjoy taking end-to-end responsibility for projects in a fast-moving environment and like to actively shape processes.
You are a true team player (m/f/d) and interact successfully with colleagues in cross-functional teams.
You speak English & German fluently, and speaking French is a plus.
You have successfully developed the go-to-market strategy for our biggest initiatives. You will be co-responsible for the adoption rate of these initiatives (alongside our cross-functional squad members).
You brought your expertise and fresh ideas to the table, setting up the Product Marketing scope, processes, and reputation in Wellpass teams, taking product marketing to a new level of excellence.
You established a trustworthy and efficient relationship with the Product Team members.
You will be part of the product team and report to the Director of Product.
Enjoy the start-up flair of a well-established company with colleagues who simply "live and breathe" their job and mission.
Benefit from a steep learning curve and grow with varied and challenging tasks.
Benefit from flexible working hours, a hybrid workplace model, and 30 days of vacation per year.
Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or alternatively use our in-house gym with all EGYM Smart Strength and Smart Flex machines for free.
Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal.
Stay active and use our leasing bike offer for your way to work or in your spare time.
Profit from our employer-subsidized pension.
- HR Meeting
- Meet Alexandre (Director of Product)
- Case Study at home
- Technical Meeting with Alexandre, Julian (VP Product), and Astrid (Product Manager)
- Team fit in person with Irina (Product Manager) and Nadja (Head of Marketing)
Contact Person: Dolihane Feddag
Please upload your CV in English