SEO Account Director, Luxury

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

In 2021, Croud acquired VERB Brands. As part of an exciting rebrand, VERB will now be known as Croud Luxe.

Croud Luxe specialises in full-service performance marketing solutions and partners with globally renowned luxury and premium brands such as Flannels, Calzedonia, Aston Martin, The Ritz, Maybourne Hotel Group and many more.

We're now looking for a passionate and driven individual with a keen eye for luxury to join our SEO team as Account Director at an exciting time of growth for the agency.

The overall purpose of this role is to support the Organic Strategy Director and team of Senior Account Managers, Managers, and Executives in implementing best-in-class organic strategies for key clients within the premium & luxury sector.

You will be responsible for the build and effective implementation of client roadmaps and development plans in order to achieve your client's annual business objectives and targets, as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.

This role requires an analytical mindset coupled with a creative flair, willingness to take a risk, challenge, and push through change to achieve the best for our clients. Along with a proactive, can-do attitude to everything, you will also champion personal development & growth within the team.

You will have excellent knowledge of all component parts of SEO and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for luxury brands.

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

RESPONSIBILITIES

• Build strategic relationships with key client stakeholders, acting as a trusted advisor to formulate results-driven SEO strategies on your account.
• Develop and execute client strategies to increase profit while providing great customer service to clients.
• Work together with wider teams to devise and deliver Account Development Plans (ADPs) for owned clients to sustain and grow client performance.
• Work with the Org. Strategy Director and Snr. Account Managers to input into the overall direction of the department and pioneer this across the team.
• Develop, mentor and train team members, both remotely and in person.
• Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly.
• Play an active role in defining SEO best practice and scalable processes that challenge luxury.
• Stay up to date with new market tools and opportunities which would support client strategy and our product offering, and share with the wider team (not limited to SEO).
• Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients).
• Provide reporting and measurement of the effectiveness of campaigns, ensuring client reports are delivered on time and accurately.
• Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally.
• Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently.
• Advocate knowledge share, drive delivery of cross-channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross-team and cross-channel to support in identifying cross-channel upsells and knowledge growth.
• Contribute to the new business process and pitches with support from wider & SEO teams.
• Identify areas of development within existing business to upsell digital services where relevant across your client portfolio.
• Drive overall performance within the team to achieve margin and incremental revenue month on month.
• Proactively identify workflow efficiencies to counter ineffective processes within the team - new ways of working, continuous process improvement.
• Contribute to and support marketing activities including whitepapers, blog posts and industry insights specifically across SEO & luxury.

PERSON SPECIFICATION

• Degree level education or relevant equivalent experience.
• In-depth demonstrable experience in Digital Marketing - experience within luxury is preferable, passion and interest is essential.
• In-depth demonstrable experience in SEO advertising.
• Excellent communication, organisation, and presentation skills.
• A mathematical and analytical mind.
• Exceptional client service skills.
• Highly organised and an ability to multi-task.
• Impeccable attention to detail.
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint.
• Proven track record of working to deadlines.
• Proven time management skills.
• The ability to autonomously identify opportunities, generate ideas and formulate strategies.
• Leadership skills: managing direct reports, a motivator.
• Demonstrable line management experience, mentoring & training.
• Proven experience in client expectation management roles and situations, able to manage and direct client expectations.
• Clear passion for digital marketing, SEO and luxury to help drive our team forward.

COMPANY BENEFITS

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

• 25 days holiday a year.
• Discretionary annual performance based incentive (up to 7% of annual base salary).
• Sale commission.
• Recruitment referrals bonus.
• Health & Wellbeing contribution.
• Ride to Work scheme.
• Railcard.
• Season Ticket loan.
• Home office chair and home office screen.
• Free fruit, breakfast cereals, snacks and tea & coffee in the office.
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave.
• Life insurance and income protection.
• Private Medical Insurance.
• Pension.
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform).
• IPA Membership.
• Peer to peer recognition scheme 'bonusly'.
• Team off-sites/regular socials.
• Year-round holiday parties.
• Flexible working options.
• Day to make a difference.

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes.
• Eye on the future - our value on futurism, creativity and passion.
• Generous in spirit - our value on people, development and inclusion.
• Do what you say - our value on integrity and accountability.
• Make a difference - our value on purpose and impact.