Social Media and Digital Marketing Manager

Description

We are seeking an innovative and driven Social Media & Digital Marketing Manager to join our dynamic team.

Initially the role is part time covering two days a week (Tuesdays & Thursdays) but you will have the opportunity to grow the role by demonstrating an effecive ROI. You will work from our office in rural West Sussex and will need a car, as there are no public transport routes in our local area.

In this pivotal role, you will be responsible for crafting and executing a comprehensive social media strategy that aligns with our brand's goals and values. You will oversee all our social media channels, ensuring engaging content is created and published to enhance audience engagement and brand awareness.

The ideal candidate possesses a strong understanding of key social media platforms and trends, bringing expertise in content creation, analytics, and audience growth as well as having a solid understanding of the full range of Google PPC and Merchant Centre platforms.

You'll be responsible for ensuring ROI, with full control of a substantial PPC budget and collaborate closely with the sales team to ensure our social media presence is cohesive and reflects our overall marketing efforts. Furthermore, you will analyze performance metrics to inform strategy adjustments and continuously improve our approach.

This is an excellent opportunity for someone passionate about social media who can creatively engage audiences and drive results. If you thrive in a fast-paced environment and have a proven track record in social media management, we encourage you to apply and become a part of our forward-thinking team that is making waves in our industry.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and manage engaging content across various social media platforms including text, images, and video.
• Monitor, analyze, and report on the performance of social media campaigns using analytics tools.
• Engage with audiences by responding to comments and messages promptly to enhance customer relations.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
• Stay up-to-date with the latest trends and best practices in social media marketing and SEO.
• Manage PPC advertising and digital media budgets to maximize return on investment.

Requirements

• Substantive experience managing Google's platform including multiple Merchant Centre and AdWords Campaigns
• Proven work experience as a Social Media Manager or similar role with a strong portfolio.
• In-depth knowledge of various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Excellent written and verbal communication skills with a passion for storytelling.
• Creative mindset with an ability to generate engaging content that resonates with target audiences.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Benefits

• Competitive salary with opportunity to grow the role
• Opportunities for professional development and training
• Generous paid holiday and fully paid sick leave