UX Research Lead

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE's method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace - and stick to - new healthy habits. To learn more, visit simple.life .

We believe that research is the foundation of understanding and meeting our users' needs, and we're looking for a UX Research lead to lead this function across our business.

The role: As the lead researcher, you will be responsible for leading the research function at Simple, driving insights that influence critical business decisions across product development, growth marketing, and overall strategy. This is a highly cross-functional role that will help democratize research across the entire company, ensuring that data and insights are fully integrated into every decision-making process.

Key responsibilities

• Proactively Understand Current and Future Customers: You will lead initiatives to gather deep insights into both current customer behaviors and future customer needs. Your research will ensure the business stays ahead of evolving trends by providing valuable, data-driven insights that shape product strategy, marketing, and growth efforts.
• Democratize Research Across the Business: One of your key goals will be to make research accessible across all teams, fostering a culture of data-driven decision-making. You will empower cross-functional teams, including product, growth, and marketing, to use research effectively in their respective areas, ensuring all decisions are rooted in a solid understanding of customer insights.
• Ensure Speed and Quality in Research Delivery: You will be responsible for maintaining high standards in both the speed and quality of research. Implement processes to ensure that research outputs are delivered in a timely manner while maintaining the rigor necessary to produce meaningful and actionable insights.
• Identify Trends and Evaluate the Impact of Decisions: You will lead research initiatives that assess how past decisions have impacted the business and evaluate future trends in the health and wellness space. Your work will inform strategic choices that drive long-term success, ensuring the business stays at the forefront of industry developments.
• Lead and Manage the Research Team: As research lead, you will oversee the research team's roadmap and manage projects from concept to completion. You will lead the team, ensuring alignment with company objectives, and mentor team members to help them grow and excel in their roles.
• Analyze Key Metrics (NPS, CSAT, etc.) You will oversee the analysis of key customer satisfaction metrics, such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT), and introduce new metrics as needed along with the product team.

Requirements

• 5+ years of experience leading research teams, with a proven track record of driving cross-functional research initiatives in digital health, AI, consumer technology, or related fields.
• Strong expertise in both qualitative and quantitative research methods, with a focus on behavior change, user experience, and personalized interventions.
• Experience working with product, marketing, and growth teams to turn research insights into actionable strategies that drive both user retention and acquisition.
• Demonstrated success in translating research into impactful decisions that improve user engagement, product outcomes, and business growth.
• Familiarity with AI, machine learning, and digital health technologies, especially in the context of personalized user experiences and behavior change.

Why SIMPLE?

• Work on a product that improves lives
• Join a team at the cutting edge of AI and health
• Enjoy Mediterranean living in Limassol
• Competitive compensation and growth opportunities

Ready to design the future of AI-powered health? Apply now and let's create something extraordinary together!

Application review process:

1. CV Review
2. HR Screening
3. Hiring manager Interview
4. Take Home Research Task
5. Cultural Fit Interview

Perks and benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• In-office, and hybrid work opportunities;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.