VP Analytics Enablement

WHO WE ARE

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We stand up for individuality. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly, we value every individual's wellbeing.

As a diversity champion, equal opportunities and disability confident employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs.

Each brand is unique and has its own individual challenges. We pride ourselves in rising to each and every one of them, for brands such as KFC, Mercedes-Benz, IKEA, and Virgin Media 02.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

YOU

The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing technical solutions to fulfill tracking and analytics implementation goals. This person will balance team leadership and managerial responsibilities with subject matter expertise in tracking architecture, tag management, conventions and taxonomies, data engineering and martech platforms including analytics and digital media.

Your responsibilities

• Leads the Analytics Enablement team in the creation of tracking architecture, implementation of tagging, and validation of measurement techniques across RAPP client and agency initiatives.
• Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approach.
• Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives.
• Conducts personnel management to foster team growth and talent retention.
• Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized.
• Educates clients and agency colleagues on industry changes relevant to analytics and data privacy.
• Authors and maintains campaign naming and URL tagging conventions and taxonomies.
• Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources.
• Advises on digital media tracking based on experience with Google Marketing Platform and other DSPs.
• Coordinates tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint.
• Evangelizes the Analytics Enablement discipline and objectives to new and existing clients as well as with cross-disciplinary leadership peers in other RAPP offices.

Required Skills

• 10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients.
• Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities.
• Experience authoring scope documents, including statements of work, hours estimates, and milestone roadmaps.
• Experience of working in multi-disciplinary teams to deliver tagging tracking and taxonomy solutions.
• Experience implementing and configuring systems including web and app analytics, reporting and dashboards.
• Experience utilizing tag management systems, including Google Tag Manager and Adobe DTM/Launch.
• Experience administering Google Analytics Universal and Google Analytics 4.
• Experience configuring Adobe Analytics Report Suites.
• Experience with enterprise taxonomy management tools.
• Experience authoring SQL to query, load, transform, and retrieve data from various databases.
• Experience with scripting and other languages including Python, JavaScript, and HTML a plus.
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity.
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks.
• Leadership & Personal Traits: Strong management skills and a proven track record of talent development.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Recruitment process

We like to keep recruitment swift, lean and individual and find that 2 or 3 stages gives all parties the opportunity to get to know each other.

We are RAPP. And we can't wait to meet you.