B2B Growth Marketing Lead

B2B Growth Lead Marketing
Flow Neuroscience
Hybrid Remote - 1 day per week in London office (office currently in Battersea Power Station)

About Flow

Flow Neuroscience has developed a new, highly scalable depression treatment that has the potential to completely change the way the world treats mental health.

Our headset is already being used by 5 NHS trusts, over 200 private clinics and 25k users.

The data from these users, our own clinical trial, and extensive research in the scientific literature indicates that 57% of people that use Flow will be depression-free, and over two thirds will have an improvement in their symptoms.

We're backed by leading VCs (Khosla Ventures) and have raised over $20m to date.

About the role

The goal of Flow's B2B business is to integrate Flow into clinical treatment pathways. This means clinicians (psychiatrists, psychologists etc.) recommending Flow to their patients who have depression

We know two things with good confidence:

1. Once clinicians see Flow's data, they are intrigued and often want to test the treatment

2. Once they test the treatment and see first-hand what Flow can do for their patients, they quickly integrate Flow into their treatment offering

We don't yet know with confidence how to find and bring clinicians into the funnel. Your role is to set up and run a robust testing backlog, to establish scalable marketing channels that enable Flow to get its data and product in front of thousands of clinicians across Europe.

We haven't solved this problem yet, which means we can't be sure what channel expertise we will need, so we're looking for a growth generalist. We suspect email and content are important, but it's up to you to find out. This job will excite you if you care more about the problem than the solution.

Requirements

-4+ years working in a Growth role in a fast paced environment

-Data-led. You must be led by the data and used to working with CAC and LTV metrics

-Experience owning the end-to-end creation, execution and management of testing campaigns, and rolling these out when they are successful across a variety a touchpoints (we don't care which ones, as long as you can demonstrate they were effective - e.g. Digital, OOH, events, conferences, flyering, Direct Mail)

-A lifelong learning attitude with a continuous eye on development and improvement

-Experience using analytics tooling (GA is a mandatory, Amplitude is nice to have and AB testing to measure the impact of your work

What we can offer

-Flexible working hours - we measure performance based on delivery, not on facetime

-Remote/hybrid working - ideally coming into the office in London 1 day a week

-Be part of a high growth start up at its early stage

-Share options in Flow