Brand Company Marketing Channel & Consumer Proximity Lead

Brand Company Marketing Channel & Consumer Proximity Lead page is loaded Brand Company Marketing Channel & Consumer Proximity Lead Apply locations London time type Full time posted on Posted 3 Days Ago time left to apply End Date: December 22, 2024 (11 days left to apply) job requisition id JR-045939 BrandCos - Channel & Consumer Proximity Lead
Your Manager: BrandCos Proximity Solutions Director
Team: Tech
Location: Chiswick, London. We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

Embark on an exciting career journey with Pernod Ricard, the premium spirits organisation in the world. We proudly manage a portfolio of 240 premium brands available in over 160 countries. Join our team of 18,500 talented professionals spreading 73 countries and contribute to our diverse range of major wine and spirits categories.

At Pernod Ricard, we are " créateurs de convivialité," dedicated to transforming every social interaction into an authentic, friendly, and responsible experience. Our commitment extends beyond great taste; we prioritize sustainability and responsibility, from grain to glass. Join us at Pernod Ricard to enjoy a fulfilling and dynamic career in the global wine and spirits industry!

Your new team

Our global Tech team operates in an agile manner within a dynamic product organization. Immerse yourself ina collaborative environment where innovation thrives, and your contributions will play a direct role in shaping the path of our cutting-edge products. As a key player in our agile setup, you'll have the opportunity to enhance efficiency, foster creativity, and play a pivotal role in our product development process. Become part of a team that embraces adaptability and values continuous improvement, ensuring we stay at the forefront of global technology advancements.

The Channel & Consumer Proximity Lead will ensure roadmap, demand, testing, change, adoption and ultimately value creation of the Channel and Consumer Product portfolio.

Scope of Channel product family (primary): experience center & stores and omni sales (Direct to Consumer)

Scope of Consumer product family (primary): activation, personalization & measurement, and consumer data

You will manage the Proximity Specialist(s)who will highly contribute to the demand process ( qualifying the demand and produce documents (canvas) to feed Product Teams ), testing and change management for their respective perimeters. You will report to the BrandCos Proximity Director, building jointly the strategy and long-term roadmap for the Customer, Channel and Consumer domains.

Your unique contribution

The Channel & Consumer Proximity Lead is the voice of the domains in the BrandCos. You animate the key user community in strong collaboration with global BPOs. She/He drives change management activities and support the deployment of functional products. You have a deep knowledge of local legacy products.

Capturing affiliates' needs and specificities on a specific product domain: Collect, qualify and assess the local business demands and specificities, approve or reject them and contribute to the demand backlog review, prioritization and validation. Participate with Global Product teams in Value Mapping exercises, ideation sessions and Product framing analysis

Driving roll-out and change management activities for global products of their domain scope: Set up the size of roll-out and change management effort and perform related activities to ensure successful deployment & adoption of global products. Allocate resources at affiliate level to the Product Journey. Validate Test Scenarios and Cutover Plan to be performed at affiliate level.

Monitoring value realization and ensuring continuous improvement: Monitor adoption and success realization, quality/quantify the value delivered at affiliate level, coordinate the animation of the local community of key users & collect their feedback at key steps, ensure continuous improvement of products, connecting with Business Engagement Lead(s) & product teams, participate to change advisory board

Management and development of Proximity Specialists: Lead and manage their team of Proximity Specialists, providing direction, coaching & support to help them achieve their objectives

Who you'll be working with
Internally, you'll work with B usiness Engagement Lead (to gather demands collected by BEL), Product Manager & Product Owner (to transfer new validated domain demands), Proximity Specialist (to collect feedback on Product adoption, and specific needs), Business Owners (to collect feedbacks, pain points and needs related to Domain Products) and Key Users (animate key users' community for the domain, and share the latest products updates and documentation)

Externally, you'll work with digital agencies and consulting companies.

Your blend of talent
This position could be right for you if you:

Have expertise in the product domain scope, with a deep understanding of challenges in the product domain for their geographical scope

Have Mastery of adoption/change management and testing/deployment methods & tools

Have strong experience in project management

Have stakeholder engagement & communication/animation skills

Have Mastery of agile principles & associated ways of working

Have the Technical foundation (Systems Architecture, Data Analytics, Security )

Have Team leadership experience

Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
Our lifestyle benefits include 28 days' annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It's our way of being, and something unique you feel and experience when working for Pernod Ricard.
We're committed to conviviality, and with this, you'll be Proud to Belong to our Pernod Ricard family. You'll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We're committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as 'Créateurs de Convivialité'.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture - an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking
As 'Créateurs de convivialité', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.

Job Posting End Date:

2024-12-22 Target Hire Date:

2025-02-01 Target End Date:

About Us Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard's brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group's decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of "Créateurs de Convivialité." As reaffirmed by the Group's strategic plan, "Transform and Accelerate," deployed in 2018, Pernod Ricard's strategy focuses on investing in long-term, profitable growth for all stakeholders.
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