Chief Marketing Officer

Career Renew is seeking a Chief Marketing Officer - Crypto for an EU-based candidate.

Our architecture enables parallel transaction processing across multiple execution shards, validated by zero-knowledge proofs (ZKPs) and EVM opcode compatibility. Interoperability among these shards is maintained through a native cross-shard communication protocol, facilitating efficient and secure interactions within the network. This role offers a unique opportunity to shape the narrative of a pioneering blockchain company and network, drive distribution and engagement, and collaborate with team leaders.

Key Responsibilities

• Develop and own the organization's marketing strategy, focusing on innovative approaches to drive growth for our early ecosystem.
• Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry.
• Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience.
• Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing.
• Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals.
• Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
• Cultivate a vibrant community of users, developers, and stakeholders.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.

Minimum Requirements

• Proven experience in a senior marketing role within the crypto/Web3 industry.
• Experience leading and managing teams to execute cross-functional marketing initiatives.
• Demonstrated understanding of how to effectively engage with crypto-native audiences.