Chief Programmatic Officer

The Chief Programmatic Officer will report to the Managing Director and be responsible for driving incremental growth through both existing agency partnerships and incremental growth opportunities. Primarily, this will involve collaboration with online programmatic agency teams, as well as digital-first agencies currently not working with an OOH agency. This pivotal role will position Talon as a leader in the programmatic OOH space, leveraging proprietary technology to unlock digital budgets and establish OOH as an essential component of omnichannel strategies. The CPO will work closely with all department leads as part of the UK Management Team to ensure alignment in delivering client excellence, growth, and innovation.

They are responsible for overseeing the programmatic team to drive growth of programmatic OOH, establishing and maintaining strong relationships with key programmatic stakeholders. They will be responsible for identifying and developing new and innovative ways to leverage our proprietary tech and data stack to enhance our offering for clients, ensuring Talon continues to be seen as pioneering industry leaders.

This role will take a leading role in understanding, articulating, and promoting the Talon technology strategy whilst working closely with the Chief Client Officer (CCO) to ensure a consistent adoption and execution across the client portfolio. This position is a high-profile internal and external role and will be expected to represent Talon at key industry events.

ABOUT US

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet.

We're passionate about OOH and are on a mission to drive the growth of this sector within the media industry - changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 350 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

THE ROLE

The Chief Programmatic Officer will report to the Managing Director and be responsible for driving incremental growth through both existing agency partnerships and incremental growth opportunities. Primarily, this will involve collaboration with online programmatic agency teams, as well as digital-first agencies currently not working with an OOH agency. This pivotal role will position Talon as a leader in the programmatic OOH space, leveraging proprietary technology to unlock digital budgets and establish OOH as an essential component of omnichannel strategies.

They are responsible for overseeing the programmatic team to drive growth of programmatic OOH, establishing and maintaining strong relationships with key programmatic stakeholders. They will be responsible for identifying and developing new and innovative ways to leverage our proprietary tech and data stack to enhance our offering for clients, ensuring Talon continues to be seen as pioneering industry leaders.

This role will take a leading role in understanding, articulating, and promoting the Talon technology strategy whilst working closely with the Chief Client Officer (CCO) to ensure a consistent adoption and execution across the client portfolio. This position is a high-profile internal and external role and will be expected to represent Talon at key industry events.

RESPONSIBILITIES AND RELATIONSHIPS DRIVING PROGRAMMATIC GROWTH

• Build, maintain, and develop relationships with key stakeholders across agency partners, particularly digital/programmatic leads, to champion programmatic OOH (PrOOH) and establish Talon as a key partner in this space.
• Lead the development and execution of strategies to unlock incremental digital budgets, positioning PrOOH as a critical driver of mid-to-bottom funnel KPIs.
• Identify and build partnerships with digital agencies not currently working with an OOH agency, showcasing the value of Talon's proprietary technology and data capabilities.
• Serve as the primary evangelist for Talon's tech, automation, and data strategy, educating and inspiring the market about the opportunities in programmatic OOH.

DELIVERING CLIENT EXCELLENCE

• Collaborate with the Chief Client Officer and Heads of Client to ensure a consistent, client-centric approach to service delivery, positioning Talon as the preferred OOH partner across agency and client portfolios.
• Develop and deliver tailored strategies to integrate PrOOH into agency planning and buying processes, ensuring measurable, effective results which deliver on client outcomes.
• Work closely with operational and technology leads to feed client and market insights into the development of Talon's product offering, ensuring it remains market-leading and aligned with client needs.
• Overall responsibility of Talon's proprietary technology growth, unlocking new relationships with digital-first agencies/clients.
• Collaborating with the Chief Commercial Officer to unlock innovative opportunities for growth.
• Leading and supporting on pitches and proposals to secure incremental revenue streams.
• Collaborate with the Marketing team to create compelling thought leadership materials and take the lead on events to highlight Talon's expertise in programmatic OOH and its impact on digital performance metrics.
• Identify and develop opportunities with new clients, focusing on unlocking budgets from digital-first advertisers.

DEVELOPING TALON'S PROGRAMMATIC OFFERING

• Work in partnership with the technology and data teams to continuously evolve Talon's proprietary platforms, ensuring they deliver on market needs and exceed client expectations.
• Stay informed on industry trends, competitor activities, and technological advancements, ensuring Talon remains at the forefront of programmatic OOH innovation.
• Provide strategic input into the development and enhancement of Talon's technology stack, ensuring it delivers seamless integration with agency and client workflows.

LEADING THE PROGRAMMATIC TEAM

• Develop and nurture a team of PrOOH evangelists who are viewed as indispensable experts in market and who drive exemplary client relationships.
• Lead, inspire, and mentor a high-performing programmatic team, fostering a culture of innovation, collaboration, and client focus.
• Define clear objectives and KPIs for the programmatic team, ensuring alignment with broader business goals and revenue targets.
• Support the development of team members, creating pathways for growth and learning in the rapidly evolving programmatic landscape.

WORKING HABITS AND CORE SKILLS

• Rich understanding and trusted adviser of our client base, including clients and agencies at board-level seniority.
• A visionary leader who can inspire and motivate their own and other teams, uniting under a common goal and achieving outcomes.
• Valuable knowledge of the wider media agency landscape with an expert view on programmatic and OOH.
• Strong track record of revenue generation.
• Demonstrated ability to develop and articulate compelling solutions in response to a customer's needs.
• Ability to anticipate and respond to industry trends and challenges, developing POVs to combat client concerns and protect revenue.
• Consistently utilized as an escalation point to manage challenging clients with proven success in protecting reputation and spend.

YOUR EXPERIENCE AND QUALIFICATIONS

• Extensive experience in programmatic or digital advertising, ideally with exposure to OOH.
• Proven ability to drive incremental revenue and develop new business opportunities.
• Strong internal profile and established external relationships across key agencies, clients, and media owners.
• Demonstrated experience in leveraging technology and data to deliver innovative solutions and drive revenue growth.
• Experience in a senior leadership role, with a focus on building and leading high-performing teams.
• Evidence of proactivity and initiative, delivering above and beyond day-to-day responsibilities.
• A clear understanding of Talon's proprietary products and their role in driving programmatic growth.

OUR VALUES AND HOW WE WORK TOGETHER

WE ARE BOLD

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully.
• We lead the way.

WE ARE HUMAN

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness.
• We are empathetic.

WE ARE SMART

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn.
• We are trusted.
• We are mission possible.

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.