CRM Campaign Specialist

Our client is a leader in full-service vehicle leasing and innovative mobility solutions, empowering individuals and organisations to embrace smarter, sustainable transport. With a customer-first mindset and a focus on digital transformation, our client is now looking for a CRM Campaign Specialist to elevate their campaign execution to the next level.

As a CRM Campaign Specialist, you'll be responsible for translating strategy into action - from interpreting CRM briefings to launching email campaigns. You'll manage the entire cycle, from planning and segmentation to tracking, testing, and performance analysis. This is a hands-on role for a versatile communicator who thrives in digital environments and enjoys creating consistent, effective content across multiple touchpoints.

What you will be doing:

• Translate sales, loyalty, and campaign objectives into clear, strategic campaigns.
• Coordinate directly with stakeholders to ensure CRM campaigns are delivered on time and according to brief.
• Produce and launch all email communications, including writing copy, scheduling, and using templates or HTML.
• Support a variety of strategic programmes with manual and automated campaigns across the customer lifecycle, including acquisition, loyalty, retention, and re-engagement.
• Manage internal email communications and act as an adviser for communication-related queries across teams.
• Design and run A/B tests to improve outcomes, and provide clear reporting and actionable insights.

What you bring:

• Ambition to grow within a CRM career in the mobility services industry.
• Several years of relevant work experience and at least 1 year in CRM, email marketing and/or campaign coordination.
• Higher education or university degree in marketing, communication, or a related field.
• Proven experience with email marketing tools, ideally Eloqua and Salesforce.
• Knowledge of database segmentation and campaign analytics.
• Experience with Google Analytics, HTML/CSS, A/B testing, and SEO/SEM.
• Understanding of GDPR and email compliance legislation.
• Fluent written and spoken French, with good command of Dutch and English.
• Excellent copywriting skills and attention to tone and style.
• Customer- and service-oriented mindset, with the ability to work independently and meet deadlines.
• Efficient, analytical and tech-savvy-you value automation and proactive ways of working.
• Strong interpersonal skills and a collaborative, open communication style.

The offer:

• Full-time employment.
• Digital recruitment process and onboarding to the company.
• Work for a well-known mobility solutions provider at European level and have an impact in its market!
• Be part of a team that values efficiency, innovation, and respect in a digital-first work culture.
• An attractive salary with market-competitive benefits.

Why Ariad?

• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalised follow-up & honest feedback guided by our Digital Talent Managers.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!