CRO Manager

Location: dmg media Headquarters, 9 Derry Street, HSK, London, W8 5HY
Position: Permanent- Hybrid (3 days/week in the office)

Package Description

Our benefits package increases the longer you've been with us. Here's what to expect:

• 25 days' holiday increasing by 1 per year up to a total of 30
• On joining you will be automatically enrolled onto the PensionSaver (Auto) Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover of 4x your basic salary.
• Private healthcare scheme (subject to P11D charge).
• DMGT Discounts offers hundreds of discounts on online shopping, vouchers, reloadable cards, and access to their Wellbeing Hub.
• Free mental health, legal and financial advice and assistance at any time for you and your family with our Employee Assistance Programme (EAP) with CIC.
• Join our Bupa discounted dental Insurance.
• Join our Westfield Health Cash plan and claim back the cost of a range of dental and medical treatments.
• Critical Illness Insurance helps reduce the financial impact after being diagnosed with a critical illness.
• Huge savings on a gym membership at a choice of over 3,700 fitness facilities across the UK with GymFlex.
• Onsite gym (Northcliffe House only).
• Subsidised canteen.

After successfully completing your probation period

• TEDS Premier workplace nursery benefit scheme can reduce nursery fees by up to 50% per annum and is HMRC-friendly.

After successfully completing your probation period and six months' service

• Save money by leasing a fully electric or hybrid car via salary sacrifice with Tusker.

The Role

In January, the Daily Mail launched Mail+ in the UK. A digital subscription service giving premium exclusive content to its already highly engaged audience. We've now got an exciting opportunity for a talented Senior CRO Manager to join the business and shape the performance of our website, apps, and the journey our users take from the many routes to Subscription.

This role will develop a robust test and learn framework, identify opportunities with personalisation, audience segmentation and analyse data to create a best-in-class CRO strategy. You will operate across UK, Australia and US.

Main Responsibilities

• Grow the Mail+ CRO Strategy in all our key markets (UK, Australia, US).
• Hands-on role responsible for the activation and optimisation of onsite conversion assets (including Zephr).
• Developing a robust roadmap of test and learn.
• Leverage our data to identify opportunities, trends in performance and areas of focus.
• Collaborate with our Product and Marketing teams to build market-leading user journeys from off-site to on-site.
• Work with our Editorial and Brand teams to amplify our journalism to new audiences.

Person Specification

• Hands-on experience on creating paywall flows on Zephr (or equivalent).
• Demonstrable experience of developing CRO strategies across both website and apps.
• Exceptionally organised with impeccable attention to detail.
• Analytically minded with the ability to navigate multiple datasets to gain actionable insight.
• Effective communicator that can translate complex information into digestible updates to a wide range of stakeholders.
• Great collaborator, we're a growing team so expect to work closely with all our support teams.
• Strong analytical mind to explore, understand, and draw learnings from large data sets.
• Exceptional presentation skills, effective in communicating with both broader teams and leadership.
• Experienced at managing external agencies.

About Us

dmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.